Kyle

[Kyle @Kyzuby]

@BriannaPolito5 @AlexaKaye3 @amazon Yes, I definitely agree. I know when I buy shoes, I look for two different sizes because sometimes the different sizes feel better. You can't really have that experience when you buy online. #ICMKTG #UAkronMarketing

[Kyle @Kyzuby]

@AlexaKaye3 @amazon A2: A big challenge Amazon may find is a lot of people like to try on clothes before buying them. Sometimes you can't get a feel for the texture and size for an item when you buy online. #ICMKTG #UAkronMarketing

[Kyle @Kyzuby]

@AlexaKaye3 @amazon A1: Amazon is trying to make it easy and convenient for customers to get the clothes they want. This new idea may work as many people like shopping from home. #ICMKTG #UAkronMarketing

[Kyle @Kyzuby]

@Kiidxkai @AlexaKaye3 I was surprised how well this worked. I thought a lot of McDonald's customers are older and don't listen to Travis Scott. I thought people would be turned away if they aren't a fan of Travis Scott. #UAkronMarketing #ICMKTG

[Kyle @Kyzuby]

@AlexaKaye3 A2: I would love to see major gym companies such as LA Fitness partner with some restaurants such as Chipotle. I would love to see some food and drinks available at the gym for you after your workout. #UAkronMarketing #ICMKTG

[Kyle @Kyzuby]

@AlexaKaye3 A1: I think both of the companies have to be liked and respected. I also think it is important for the companies to be open to new ideas and not closed minded. #UAkronMarketing #ICMKTG

[Kyle @Kyzuby]

@steinereli4 @AlexaKaye3 Companies love positive word of mouth advertising. I feel like most people would be more willing to try a product if a very close friend likes it compared to an advertisement telling you to buy it. #ICMKTG #UAkronmarketing

[Kyle @Kyzuby]

@Kiidxkai @AlexaKaye3 I agree that passion and emotion can definitely sell products. It always amazes me how well baseball stadiums sell food and drinks that are way overpriced. #ICMKTG #UAkronmarketing

[Kyle @Kyzuby]

@AlexaKaye3 A2: Extreme emotion can be a very good way to sell a product. One of my first thoughts that comes to mind is FOMO or fear of missing out. I know that I have bought products just because all my friends had it. #ICMKTG #UAkronmarketing

[Kyle @Kyzuby]

@AlexaKaye3 A1: Audio Mining can be very helpful for companies. Tone of voice can show how someone actually feels about a product. Anger and sarcasm can be detected through tone of voice which can be helpful for companies. #ICMKTG #UAkronmarketing

[Kyle @Kyzuby]

@steinereli4 @AlexaKaye3 Yeah, that would definitely make me lose trust in a company. I would never want to use Wells Fargo after hearing news like that.

[Kyle @Kyzuby]

@irina_n4 @AlexaKaye3 Consistency is very important. If I know a brand is usually very trustworthy and reliable, I'm more likely to think the information is accurate. #ICMKTG #UAkronMarketing

[Kyle @Kyzuby]

@AlexaKaye3 A2: One brand that lost credibility is United Airlines. They required all their employees to get vaccinated before it was even FDA approved. I thought they were wrong for required something that people didn't even know was safe. #ICMKTG #UAkronMarketing

[Kyle @Kyzuby]

@AlexaKaye3 A1: I get most of my news and information through social media. This can lead to a lot of opinions which may not be true. If I look for more reliable information, I turn to news article and academic journals. #ICMKTG #UAkronMarketing

[Kyle @Kyzuby]

@MadisonHarveyUA @AlexaKaye3 @Cannes_Lions @BurgerKing Social media can be a very good way to market. Burger King has built a great brand and is very respected worldwide. They can market how healthy their food is which could lead to an increase in sales. #ICMKTG #UAkronMarketing

[Kyle @Kyzuby]

@MoBartle11 @AlexaKaye3 @Cannes_Lions @BurgerKing Burger King is trying to use the fact that they have a competitive advantage by saying our food is healthier than the competitors food. #ICMKTG #UAkronMarketing

[Kyle @Kyzuby]

@AlexaKaye3 @Cannes_Lions @BurgerKing A2: If I were a member of Burger King's marketing team, I would try to advertise to reach new customers. Fast food restaurants have a perception of being unhealthy, and many people don't realize there are healthy options to choose from. #ICMKTG #UAkronMarketing

[Kyle @Kyzuby]

@AlexaKaye3 @Cannes_Lions @BurgerKing A1: This definitely could alter the fast food industry. I personally don't think this will. People prefer to buy unhealthy options and fast food companies will continue to sell to match the customers needs. #ICMKTG #UAkronMarketing