@BraydenPotter18 @oschman_sarah @AlexaKaye3 I don’t really find myself “craving” the flavor the rest of the year. However, when fall does roll around, I can always enjoy a pumpkin spice flavored item or two. I just think that it goes hand in hand with fall. #ICMKTG#UAkronMarketing
@AlexaKaye3 2) I cannot see any flavor overtaking the popularity of pumpkin spice. It is just too popular and for some reason, it fits perfectly with the fall season. Even if other flavors become popular, I do not think any will gain the popularity of pumpkin spice. #ICMKTG#UAkronMarketing
@AlexaKaye3 1) I think that the pumpkin spice flavor will continue to be very popular in the fall for the foreseeable future. It’s almost like everyone has been conditioned to crave the flavor when fall rolls around. #ICMKTG#UAkronMarketing
@rms_229@AlexaKaye3@amazon When it comes to the virtual try on, I don’t think you can ever replace the ability to actually try on the clothing physically. I would much rather do this than do it virtually. This could potentially bring a problem for Amazon. #ICMKTG#UAkronMarketing
@AlexaKaye3@amazon 2) A few challenges Amazon might face using this new technology are people who genuinely enjoy shopping and spending a long time looking for new clothes and the people who aren’t as tech savvy that wouldn’t want to use the technology. #ICMKTG#UAkronMarketing
@AlexaKaye3@amazon 1) Using technology, Amazon is trying to minimize the time customers spend shopping for clothes in stores. They are doing this by giving customers the ability to request different clothes once they are already in the dressing room along with other things. #ICMKTG#UAkronMarketing
@BraydenPotter18@AlexaKaye3 I really like this idea for a partnership and I could see it doing well. To me, however, this blizzard would just be too sweet and I could not see myself coming back for a second one. #ICMKTG#UAkronMarketing
@AlexaKaye3 2) One brand partnership that I would love to see is Nike and Subway. I feel like Nike partners with a lot of other brands but not necessarily any good brands. Subway’s active and fresh line of subs would go perfect with Nike’s overall brand message. #ICMKTG#UAkronMarketing
@AlexaKaye3 1) A successful brand partnership requires two brands that have similar values and goals when it comes to how the products of the brands are portrayed to customers. #ICMKTG#UAkronMarketing
@BriannaPolito5 @AlexaKaye3 I think companies need to be careful with how much they try and appeal to someone’s “soft side”. Yes, it can be appropriate at times but I do not think that every product or cause should be advertised by making the consumer feel guilty or sad. #ICMKTG#UAkronMarketing
@AlexaKaye3 2) One example that comes to my mind where extreme emotion can be successful in persuading the consumer is the ads for animal shelters. These are very somber and sad and really appeal to the consumers soft side. #ICMKTG#UAkronMarketing
@AlexaKaye3 1) I think that this has a lot to do with word of mouth advertising - if someone talks about a product in a positive tone, someone who sees them using the product would be more likely to purchase it themselves. #ICMKTG#UAkronMarketing
@AlexaKaye3 2) When it comes to sources that have lost credibility in my eyes, I immediately think of Wells Fargo. Wells Fargo created over 2 million fake bank accounts for their customers to make themselves look better and gives an awful rep for the company. #ICMKTG#UAkronMarketing
@JackTupt @AlexaKaye3 This is a very good example that I didn’t think of right away. I find myself trusting these “characters” just because of how often I see them in commercials and advertisements.
@AlexaKaye3 1) When looking for reliable information on critical topics, I look for someone who has a solid background with experience on the topic to get my information from. This past experience helps me to trust what the person is saying. #ICMKTG#UAkronMarketing
@sjc0040@AlexaKaye3@Cannes_Lions@BurgerKing This is an interesting way of doing it that I didn’t think of. Continuing to show unappealing burgers and really pushing that side of things is a great way to ensure that the consumer knows what they are NOT getting when it comes to Burger King #ICMKTG#UAkronMarketing
@AlexaKaye3@Cannes_Lions@BurgerKing 2) I would implement this new campaign by trying to get some athletes and/or other known healthy people to endorse the campaign. Personally, it would be very encouraging to me to see one of my favorite athletes endorsing a healthier fast food burger. #ICMKTG#UAkronMarketing
@AlexaKaye3@Cannes_Lions@BurgerKing 1) After seeing the positive effect that the ‘moldy burger’ brought to Burger King’s sales and perception of their brand, I think it’s safe to say that the healthier burger with no preservatives will be copied by other similar restaurants down the road. #ICMKTG#UAkronMarketing