IBA International

IBA offers a radically different way of implementing press relations programmes.
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#LinkedIn is fighting back against #AI slop! Their built-in detection system is targeting #GenAI content lacking a unique perspective & automated bulk comments will see reduced reach. It’s good news for serious #B2B Marketers - @oktopost explains why here: https://t.co/0N1KcS8C8x

[IBA International @IBAPR]

Traditional PR is broken. As businesses embrace digital transformation, generic press releases just don't cut it anymore. Here is how IBA Pitch&Place is fixing it to ensure targeted and consistent messaging to maximize your leads & minimize your costs: https://t.co/883c507GEV

[IBA International @IBAPR]

The IBA office has been a blaze of PR momentum in May! ICYMI, our latest blog showcases the powers of targeted PR as we put our clients front & centre of the conversation with event outreach, timely commentary on global issues, & strategic industry focus: https://t.co/TQaQcDHpko

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Too often, B2B marketers get blinded by copy & miss the bigger #B2B email marketing picture! Improving success isn’t about a magical subject line, it’s about cleaner data, better segmentation, stronger authentication & believable messaging: @B2BNewsNetwork https://t.co/KfObos8ZmD

[IBA International @IBAPR]

It’s heating up in the IBA office & the early signs of summer in the northern hemisphere aren’t the only reason! We’ve kept clients at the center of the conversation with targeted #event outreach, timely commentary on #global issues & new industry focus: https://t.co/TQaQcDHpko

[IBA International @IBAPR]

Time for true #ThoughtLeaders to go where #AI cannot – separate yourself from the #GenAI slop flooding the digital media. ICYMI, our latest blog explores a recent HBR question, which stopped us in our tracks: “Has AI ended thought leadership?” https://t.co/brqnT8u9C2

[IBA International @IBAPR]

Where innovation meets experience. For over five decades, IBA International has helped businesses navigate #B2B communications with integrity and expertise. What's your company's next big milestone? Let's build it together: https://t.co/oRrjj2r8Vw

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Maybe Google’s latest guidance on optimizing for #AI search wasn’t the glossy #SEO answer everyone was searching for after all. Here @searchland explains why #Google’s guidance is self-serving – take it with a pinch of salt! https://t.co/4p9jaq6CCD

[IBA International @IBAPR]

Friend or faux? Our latest @IBAPR blog explores a recent HBR article on “Is AI ending thought leadership?” Spoiler alert: it is, but PR pros shouldn’t panic – while the barrier for expertise has dropped, it’s time to raise the bar with human experience: https://t.co/brqnT8u9C2

[IBA International @IBAPR]

Struggling to find the time for content creation or maximizing its reach? You aren't alone. IBA helps #B2B brands create, place, and repurpose content to unlock hidden leads, save precious time, and maximize impact: https://t.co/ZuRIqHbjkc

[IBA International @IBAPR]

Is #SEO still relevant? Does content need to create value? Should content be written for AI? These are questions on B2B marketers’ minds as they fight for #AI visibility & they’re also questions #Google answers in their guide. @searcheland covers here: https://t.co/ipJ6PrXP6q

[IBA International @IBAPR]

Just like Rome, brand #ThoughtLeadership is not built in a day. ICYMI, our latest blog highlights why thought leadership in #B2B is more than a promotional tactic & why it needs to be treated as a long-term strategy for building audience trust: https://t.co/me2m8WhO9E

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The fight for AI search visibility is on! With #AI engines becoming a crucial part of the #B2B discovery process, @Cision has put together a 5-step audit to find out where your #brand stands – with tips on how to boost your mentions: https://t.co/xWxqlaNo9h

[IBA International @IBAPR]

Thought Leadership in #B2B is more than just a promotional tool to create noise – audiences see through it. PR & marketing pros need to look beyond one-off campaigns & start treating it as a long-term driver for market authority & lead generation: https://t.co/me2m8WilZc

[IBA International @IBAPR]

With over 1.8 million feed updates viewed per minute. #LinkedIn has increased its use of AI-powered systems – aims to ensure feeds stay relevant – based on behavior patterns and improve in-app engagement and experience: https://t.co/2UPIQtPlrG @socialmedia2day

[IBA International @IBAPR]

If you think influencer marketing is just for B2C, your sales funnel might be missing a few tricks. #B2B buyers trust peers and experts long before they contact anyone. The IBA team specializes in identifying those key voices to help you win the long game: https://t.co/wyDBdXWZGY

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Trustworthy content is now the go-to source for human & #AI search – but with over half of online content AI-generated, B2B marketers must tread carefully to keep trust! ICYMI, we showcased 4 signs readers are clocking to tell your content is AI-generated: https://t.co/afmb5VzFT9

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Content can be the difference between a #B2B lead taking the next action or not. Time to captivate your audience – time for compelling content to make them stop and read, watch, or listen with these @CMIContent tips: https://t.co/jGLKAQm4cH

[IBA International @IBAPR]

In today’s #B2B world, social media is a key part of the puzzle for building brand visibility, SEO, & audience engagement. But now algorithms are AI-powered systems, B2B marketers must understand how to optimize content. Here @hootsuite explains them all: https://t.co/IEEIhgnXlA

[IBA International @IBAPR]

AI-generated articles now account for over half of online content! But with trustworthy content now fueling human & #AI search, #B2B marketers must dig deeper & avoid the AI-isms. Here are four telltale signs marketers must avoid when drafting content: https://t.co/afmb5VAdIH