ICX Media

We are an intelligence, data science, and precision-based audience activation partner helping brands stand out. Powered by @salientgrowth.

[ICX Media @icxmedia]

We are revolutionizing the digital #media market by enabling #data-inspired storytelling, through nearly 100 million enriched audience profiles that deliver impact and increased ROI. Learn more or get in touch at https://t.co/sDdf4kR0br!

[ICX Media @icxmedia]

What makes ICX Media an ideal partner to leverage for CTV activation at scale? 👇

Learn more or get in touch: https://t.co/UxaivZ6rLl

Find and test segments on the LiveRamp Data Marketplace: https://t.co/d0mXE5ozOL

[ICX Media @icxmedia]

@IntelInsider cites CTV consumption is approaching parity with linear TV—highly targeted audiences based on product interest, brand interest and scale are critical in mitigating spend waste and increasing ROAS for advertisers.
https://t.co/G0aMbQTgLJ

[ICX Media @icxmedia]

As #retailmedia is poised to reach over $100 billion in ad revenue this year, @Microsoft is betting big on that growth, looking to capitalize on the already-fragmented RMN landscape.

https://t.co/DgnofqNK9M

[ICX Media @icxmedia]

Another streaming platform, another ad-supported tier—this time, it’s Amazon Prime Video. Will brands flock to these highly sought-after consumers? And how will Prime members react to an additional $3 a month for ad-free viewing?
https://t.co/vai9fovjIR

[ICX Media @icxmedia]

#Influencermarketing spend is on the rise, but paid #media still plays a role in 90% of influencer campaigns—meaning more precise audience #data is more critical than ever to reach and truly connect with consumers.
https://t.co/1HWXWzBhii

[ICX Media @icxmedia]

Pandemic-era spurts of ad spend may be over for now, but there are pockets of growth. CPG brands are reinvesting their dollars in targeted audiences, and CTV and streaming platforms are clear winners as cord-cutting is on the rise. https://t.co/prXzaInD5e

[ICX Media @icxmedia]

TikTok’s launch of its Search Ads Toggle is proving that the connection between search and social is becoming an increasingly natural place for brands and advertisers—catering to younger consumers. #digital #marketing #media

https://t.co/jmqdGqZIel

[ICX Media @icxmedia]

Growth in CTV advertising represents a shift in viewing preferences among consumers while raising the stakes for brands, as richer audience data is more critical than ever for viewers expecting contextually relevant, targeted ads. https://t.co/jiQ1aNoaqK

[ICX Media @icxmedia]

Content consumption preferences are shifting among U.S. viewers. For brands, the implications are more targeted reach and richer contextual ads, and for consumers, it means higher expectations for relevant, tailored messaging. #streaming #media
https://t.co/01XPhYD8Qg

[ICX Media @icxmedia]

CTV is projected to outpace linear ad spend for the first time this year. With cookie deprecation just around the corner, a unified approach is critical—along with more audience intelligence—in unlocking its full potential for brands and the industry.

https://t.co/1pKG7k1Lgi

[ICX Media @icxmedia]

The creator economy heats up as YouTube looks to gain market share with new real-time features in hopes of attracting influencers & creators—and brand dollars—challenging TikTok and other Gen Z-favored platforms. #media #streaming #influencermarketing
https://t.co/uiYkPjWlCn

[ICX Media @icxmedia]

The #retail #media space is growing more competitive. As more retailers expand their networks, reach across the right mix of digital channels and relevant ads is increasingly important—and it’s all in the #data.
👉https://t.co/ZhH8NV7odA

https://t.co/dAyW4kOAMX

[ICX Media @icxmedia]

Frequency and repetition of #CTV ads negatively affect customers’ perception of the brand—and the #streaming platform itself. Tech, cadence, and richer audience #data are all critical in mitigating ad fatigue in an increasingly fragmented media landscape. https://t.co/davSSE5NSV

[ICX Media @icxmedia]

Traffic shaping in the ad tech space may lead to long-term efficiencies and profitability for publishers. Coupled with richer audience data and insights, it promises to improve viewability, increase CPMs, and create more efficient ad delivery.
https://t.co/czqXSyN6Dt

[ICX Media @icxmedia]

According to @ANAmarketers, marketers could save $13 billion a year by improving their programmatic practices.

Brands that leverage contextual and deterministic audience data will have higher-performing, more efficient (and less wasteful) campaigns.
https://t.co/fG7PB6FJZ3

[ICX Media @icxmedia]

As viewers continue to gravitate towards #streaming platforms, so are brands. #CTV ad growth is forecast to increase by 21% in the U.S., meaning a forthcoming shift in budgets and greater emphasis on audience #data and segmentation.

https://t.co/WcbOXLyhOo

[ICX Media @icxmedia]

Programmatic advertising just got an AI-powered push with The Trade Desk’s Kokai—but it puts an even more critical emphasis on rich audience data and intelligence for brands. https://t.co/FqZr78m8BA

[ICX Media @icxmedia]

Ad growth may slow in 2023, but retail media and CTV are forecasted to increase by 18% and 15%, respectively. Translation: emerging digital channels coupled with zero- and first-party data are a sure bet for brands. #media #digital #marketing

https://t.co/vRskqtOT8R

[ICX Media @icxmedia]

With Google deprecation plans to ramp up in Q1 2024, brands are beginning to show signs of leaning into contextual targeting and deterministic audience data in a post-cookie reality. https://t.co/aWgm3dnRS5

[ICX Media @icxmedia]

In a fragmented media landscape, CTV promises to capture second screening consumers across multiple devices and channels.

94% of U.S. households are reachable on streaming platforms, meaning data-backed audiences will make—or break—your media impact.

https://t.co/sLcKBRnDa3