IFMA The Food Away from Home Association

Together We Are Stronger

[IFMA The Food Away from Home Association @IFMAWORLD]

Introducing Go2MarketEdge – a reimagined, two-part experience designed to equip FAFH professionals with the tools, insights, and clarity to move faster and smarter. 👉 Register for both or choose the format that works for you.
🔗 https://t.co/3tCrk7pWLC

[IFMA The Food Away from Home Association @IFMAWORLD]

Thank you to David Portalatin, SVP, Food Industry Advisory at Circana, for sharing these powerful insights during Spending Shifts: What Customers Value in Uncertain Times at #Go2MarketEdge Virtual.

[IFMA The Food Away from Home Association @IFMAWORLD]

“To earn sales trust, you must demonstrate how marketing makes sales easier.” Thank you to Udi Ledergor, Chief Evangelist at Gong, for kicking off today’s virtual program with Bridging the Marketing & Sales Gap for Customer Success.

[IFMA The Food Away from Home Association @IFMAWORLD]

🚀 Welcome to Day 1 of hashtag#Go2MarketEdge Virtual! We’re kicking things off with a powerhouse lineup designed for foodservice marketing & sales teams!

[IFMA The Food Away from Home Association @IFMAWORLD]

If there was an overall theme to Go2MarketEdge, a new conference focused on the technologies changing food-away-from-home marketing and sales, it might well have been the need for even the tech-challenged to take deep a breath and relax about AI.

https://t.co/rKQC3HQNZT

[IFMA The Food Away from Home Association @IFMAWORLD]

A bold close to #Go2MarketEdge with our keynote speaker Udi Ledergor, Chief Evangelist at Gong!

[IFMA The Food Away from Home Association @IFMAWORLD]

The National Restaurant Association plans to survey its members to calibrate the impact on the restaurant industry of the Trump Administration’s so-called reciprocal tariffs, which went into effect today.

Get the full story: https://t.co/MkFre5553T

[IFMA The Food Away from Home Association @IFMAWORLD]

Thanks Simeon Duong, Director of Product at DoorDash, and moderator Alon Chen, CEO of Tastewise, for diving into how data can power smarter growth.

[IFMA The Food Away from Home Association @IFMAWORLD]

Thanks Alon Chen, CEO & Co-Founder of Tastewise, for closing out Go2MarketEdge with clarity and conviction.

[IFMA The Food Away from Home Association @IFMAWORLD]

Thank you to Nathan Lindberg, Head of US Brand Partnerships at Overwolf, for showing us how gaming is turning play into purchase for food and beverage brands.

[IFMA The Food Away from Home Association @IFMAWORLD]

Thank you to Max Brodeur-Urbas, Co-Founder and CEO of Gumloop, for walking us through how AI can automate enterprise workflows, no coding required.

[IFMA The Food Away from Home Association @IFMAWORLD]

Thanks Dan Henroid, Director of Nutrition & Food Services at University of California, San Francisco Health and 2012 Silver Plate Winner, for leading our session on how AI is reshaping the front lines of operator intelligence.

#StrongerTogether #Go2MarketEdge

[IFMA The Food Away from Home Association @IFMAWORLD]

🎬 Go2MarketEdge Day 1 is in the books, watch what you missed!

From Jon Miller’s keynote on the non-linear chaos of modern marketing to real talk on AI, GTM innovation, and segment performance, our speakers delivered insight after insight.

[IFMA The Food Away from Home Association @IFMAWORLD]

Thank you to Nickhil Tekwani, Manager, Gen AI/ML Engineering at McDonald's, for leading Applied AI @ McDonald’s Global HQ at #Go2MarketEdge.

“Everything I do, I ground myself in the total addressable market of McDonald’s.”

[IFMA The Food Away from Home Association @IFMAWORLD]

Thanks Megan Lynberg Senior Vice President of Sales at Datassential, for leading AI Forecasting: Transforming Go-to-Market in Food & Beverage at #Go2MarketEdge.

[IFMA The Food Away from Home Association @IFMAWORLD]

We came, we saw, we Caper Carted! This was an amazing hands-on demo of Instacart Caper Cart — an AI-powered smart cart that lets you scan, bag, and pay as you shop.

[IFMA The Food Away from Home Association @IFMAWORLD]

📣 Big thanks to Mani Kulasooriya, Co-Founder & CEO of Cut+Dry, and Hans Schatz, EVP at Cut+Dry, for leading Operator-Based Marketing: The ABM of Foodservice at #Go2MarketEdge.

[IFMA The Food Away from Home Association @IFMAWORLD]

💡#Go2MarketEdge Day 2 Tech Stack = real solutions for foodservice pros. These B2B innovators are reshaping how our industry goes to market — from insights to automation to activation:

🔵 Tastewise

⚫ Cut+Dry

🟣 Instacart Business

⚪ Kaltura

⚫ Deel

[IFMA The Food Away from Home Association @IFMAWORLD]

Thanks Mitin Rathod and Tess S. for leading Beyond the Tech Stack: Building a Culture of GTM Innovation.

[IFMA The Food Away from Home Association @IFMAWORLD]

Thanks Laura Jones, Chief Marketing Officer at Instacart, for joining us for a powerful conversation on Why Marketing-Led Growth Wins at #Go2MarketEdge.

[IFMA The Food Away from Home Association @IFMAWORLD]

We couldn’t have made #Go2MarketEdge happen without the leadership of our incredible event committee:

👏 Chair: Fleur Veldhoven, Vice President of Marketing – Culinary, Nestlé Professional Solutions
👏 Vice Chair: Nichole Montgomery, SVP & GM Foodservice, Lamb Weston