IMC Conference

Africa’s biggest marketing conference.
17 September 2026. Johannesburg + Virtual.
Real marketers. Real ideas. One hard-hitting day.
Marketing is Business®.

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Final wrap up for the day - courtesy of @SABreweries

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The conference comes to a close with the live reveal of the conference song: built from the day’s own voices presented by Donovan Goliath and Siya Metane - Group CEO and Founder, SlikourOnLife.

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Kabelo Mabalane - Cultural Icon. Pastor and Endurance Athlete. Play the Game and the Score Will Take Care of Itself.

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His message is simple but powerful: pause, take inventory of where you are, understand who you are, and face the realities of today with clarity and intention. Play the game well, and the score will take care of itself.

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Milan Naran - Strategic Account Executive, Google.
AI in Action: Turning Content into Insight in Real Time.

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You don't need a dev team to build solutions anymore. Milan Naran, Strategic Account Executive at Google, demonstrated how Google AI tools like NotebookLM and AI Studio are putting technical power directly into non-tech hands.

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@jarredcinman - CEO, VML
2026: The Year AI Changed Everything in Advertising?

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AI can build three campaign concepts in 30 minutes, but a human to give them a soul.

As @jarredcinman, CEO of VML, highlighted at the 2026 Nedbank IMC, technology speeds up the process, real human creativity is what keeps work from becoming generic slop.

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Tahaab Rais (International Keynote) - Group Chief Strategy Officer and Film Director, Publicis Groupe.

The Real Shift Isn’t Technological. It’s Psychological.

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Group Chief Strategy Officer and Film Director at Publicis Groupe, @Tahaab Rais, explored what could happen if technology didn’t replace creativity, but rather expanded what we as marketers are able to create, so that we can truly connect with our audience.

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5-Minute Shift: Move. Reset. Stretch. With Rea Leopeng

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Marc De Swaan Arons (International Keynote) - Founder, Institute for Real Growth.

Marketing 2030: Making Impact in a New Era.

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Marc De Swaan Arons, Founder of the Institute for Real Growth, shared that businesses need to shift to working closely with their marketing teams in building their corporate strategy - not just their marketing strategy - because we bring something different to the table.

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Brand Africa - CMO Panel

Thebe Ikalafeng (Panel Facilitator) - Founder and Chairman, Brand Africa, and Chancellor, Sol Plaatje University.

Khensani Nobanda- Group Chief Marketing Officer, Nedbank Group Limited.

Opeyemi Lawal - Chief Marketing Officer, NBA Africa and BAL

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"We have to move at the speed of the consumer." - Thebe Ikalafeng, Founder and Chairman at Brand Africa, led an insightful panel discussion with Group CMO at Nedbank Group Limited, Khensani Nobanda, and CMO at NBA Africa and BAL, Opeyemi Lawal.

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Sheldon Tatchell, CEO and Founder of Legends Corporation, shares a story of perseverance, courage and purpose, from a small business that started on a stoep to one of South Africa’s most recognisable names.

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Dr. Gcina Mhlophe- Author, Storyteller, Director of Gcinamasiko Arts and Heritage Trust.

Tales to Tell, Wings to Fly.

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Great storytelling starts with identity. Dr Gcina Mhlophe, delivered a powerful call to action for the industry: celebrate the beauty of our languages, sharpen the art of listening & use authentic local narratives to ignite imagination.

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Time for a second networking and refreshment break.

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Tiffany Markman - Communication Expert, Copywriter, Speaker and Founder, Tiffany Markman Writing & Training (TMWT).

Specifically Odd: Write Human. But Weird.

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