What is GPT-3 and how does it work?
GPT-3 stands for “Generative Pre-trained Transformer 3”.
Generative means its goal is to generate text, or predict what word comes next in any given sentence.
Copywriting Simplified:
1. Make them read the headline (curiosity)
2. Make them interested (story)
3. Make them read the body (objection handling)
4. Make them believe you (proof)
5. Make them click (buttons)
Simple, not easy.
Quick Copywriting Tip
If you're offering something for free...
Don't just say it once.
Repeat it and find other ways to say it:
• Gratis
• Present
• No cost
• Freebie
• Free gift
• No charge
• On the house
• Free of charge
• Complimentary
• Don't pay a penny
There are only three ways for your business to generate more value (i.e., profit):
1️⃣ Reduce costs
2️⃣ Sell to more people
3️⃣ Get the people you already sell to … to buy more
That’s it. That. Is. It.
And I am dead serious about how hard that reality hit me today.
Here's one for the readers who like sports/stats.
Think of AI for copywriting and growth marketing in terms of WAR (that's wins above replacement).
It might not be better than a superstar copywriter, but it can be as good as an entry-level writing pool contributor.
How to convert with copy through a recession:
- great offer for a motivated market
- good ads that channel attention
- great demonstration & proof
Not easy but simple.
Right now, there are frankly not that many AI content generation programs that are worth paying for.
But they're getting better every day, and at an increasing rate.
I once wrote an article called "Copywriters vs. Artificial Intelligence".
But that was a misstatement in itself.
Copywriters and AI don't have to be at odds.
We can (and should) be on the same team.