IPNY

IPNY, formerly Interplanetary, is a brand positioning and messaging company that grows your business creatively and measurably.

[IPNY @IPNYTweets]

Hawthorne was right. No one likes a showoff in prose. Writing is more persuasive when it calls attention to the idea, not itself. Simple, direct and sincere - that’s IPNY style.

#WritingWell #QuoteSeries #IPNY

[IPNY @IPNYTweets]

PBS Thirteen asked IPNY to expand their annual summer fundraising with an awareness strategy targeted at their NYC-based audience. Mister Rogers, Julia Child, Robert MacNeil, Christine Amanpour, Tony Bennett and Lady Gaga are some who appeared in transit and outdoor posters.

[IPNY @IPNYTweets]

IPNY’s “Community” campaign leverages basic principles of neuroscience to capture attention in communities of color. It acknowledges the target’s role in caring for themselves, speaks with the voice of a true partner, and makes it easy to take action.

https://t.co/krXm2YWvv0

[IPNY @IPNYTweets]

What is great creative? Why does it work? And how do you recognize it when you see it? So much depends on unexpected emotional communication.

In this unforgettably moving and widely copied breakthrough, Video 2 shows how to share a human truth that gives your brand an emotion.

[IPNY @IPNYTweets]

Throwback to when MM&M (Medical Marketing & Media) choose IPNY to be included in their 2020 North American Healthcare Agency 100 issue. IPNY was profiled in the “Ones To Watch” section, a small select group, highlighting the agency’s expanded client roster.

[IPNY @IPNYTweets]

Happy Independence Day! 🇺🇸 Wishing you a safe and happy holiday from our team.

#IndependenceDay #IPNY #IPNYSocial

[IPNY @IPNYTweets]

This series of five mini-videos shows how great creative works on people.

Video 1 explores how we create “that feeling we have in common” to help our target see themselves in what we’re selling, as proven by one of the most laugh-out-loud commercials in advertising history.

[IPNY @IPNYTweets]

If there is such a person as the perfectly integrated creative director, it is Jill McClabb. An admired Art Director and Designer, she has worked across brand and digital marketing, and her work demonstrates how to gracefully reconcile their different goals.

[IPNY @IPNYTweets]

In his latest blog post on AdExchanger, IPNY's own Andy Semons uncovers the key tactics and innovative approaches that drive success in dynamic healthcare.

#HospitalMarketing #HealthcareMarketing #HealthcareCampaign

[IPNY @IPNYTweets]

This compelling digital campaign aimed to raise funds for the YMCA of New York’s critical services. Our clients hailed IPNY’s work as one of the most successful Giving Tuesday campaigns ever launched.

See more: https://t.co/R1H1qM4YxT

[IPNY @IPNYTweets]

Get an inside look at the art of pitching with Tom Steadman, the managing director of IPNY. In this exclusive interview, Tom shares his secrets on winning hearts and minds through personalized storytelling and fostering authentic connections.

See More: https://t.co/stlxEA8pZl

[IPNY @IPNYTweets]

This Memorial Day we remember and honor those who served, including D.R. "Mac" McClabb, our own Jill McClabb's father.

#MemorialDay #HonoringHeroes #UnitedWeStand

[IPNY @IPNYTweets]

Today we honor the women who encouraged us to be the best we are today. Our mothers. 💐

Wishing a joyous Mother's Day to the remarkable women who inspire us all. 🤍

#HappyMothersDay #CelebratingMom #IPNY

[IPNY @IPNYTweets]

Lessons learned: What the pandemic taught us about delaying medical care and how to keep people from acting against their own best interest.

Gain insight into neuropsychologist, Dr. Sarah Bridges’ perspective in Andy Semons' past blog post.

See more: https://t.co/y2B7TM7VaD

[IPNY @IPNYTweets]

Today, on World Health Day, let's celebrate the valuable contribution of healthcare workers worldwide. We are incredibly proud and thankful for our current and past healthcare clients that keep us safe. 🤍

#HealthForAll #WHO75 #WorldHealthDay

[IPNY @IPNYTweets]

IPNY strives for inspiring work. But what inspires us?
Here’s co-Founder and Chief Creative Director Bruce Lee on kickass writing style.

[IPNY @IPNYTweets]

Bruce Springsteen gave a shout-out to our client, Dana-Farber Cancer Institute last night during his show. We are proud fans of Springsteen & Dana-Farber Cancer Institute.

[Dana-Farber @DanaFarber]

Last night @TDGarden, Bruce Springsteen gave a shout out to Dana-Farber, the Yawkey Center, and Dr. Paul Richardson before singing his hit song “Thunder Road.” We love you too, @Springsteen!

[IPNY @IPNYTweets]

No two people have the same cancer. That's why you need a cancer center that understands both you and your cancer. Bringing uniqueness to life is why Dana-Farber Brigham Cancer Center chose IPNY to launch their 2023 campaign.

See more: https://t.co/IbcIqjIZci

[IPNY @IPNYTweets]

No two people have the same cancer. That's why you need a cancer center that understands both you and your cancer. Bringing uniqueness to life is why Dana-Farber Brigham Cancer Center chose IPNY to launch their 2023 campaign.

See more: https://t.co/IbcIqjIZci

[IPNY @IPNYTweets]

eHealthcare Leadership Awards recognized IPNY the Distinction Award for our Regeneron campaign Mono WHAT? (Taking Aim Against COVID), in the category, Best COVID-19 Pandemic Related Communications. The only award given in Pharma the category. #hcsm #hcmktg @ehealtheditor