Igor Surerus

Entrepreneur (Mogu Brasil) / Entrepreneur (Hey) / Investor (Mightygreens do Brasil)

[Ad Professor @The_AdProfessor]

23 lessons from David Ogilvy:

1. Search all the parks in all your cities; you'll find no statues of committees.

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. You are advertising to a moving parade, not a standing army.

4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.

5. Remember you are a human being writing to another human being. Neither of you is an institution

6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.

7. Avoiding excess in all things is a recipe for dullness and mediocrity.

8. A good advertisement is one which sells the product without drawing attention to itself.

9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers

10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant

11. People who think well, write well

12. The most important word in the vocabulary of advertising is 'test'.

13. On average, five times as many people read the headline as read the body copy.

14. When you have written your headline, you have spent eighty cents out of your dollar.

15. Tell the truth, but make the truth fascinating

16. Advertising is only evil when it advertises evil things.

17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

18. Raise your sights. Blaze new trails. Compete with the immortals.

19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.

20. If you're trying to persuade people to buy something, use the language in which they think.

21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom

22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.

23. At the start of your career in advertising, what you learn is more important than what you earn.

Bonus one:

“When Fortune published an article about me and titled it: 'Is David Ogilvy a Genius?', I asked my lawyer to sue the editor for the question mark.” - David Ogilvy

[Ross Simmonds @TheCoolestCool]

The idea that content is JUST for SEO is wrong.

Great brands are built on the back of content.

The key?

Creating content that shapes culture and creates connection.

[Adi Verma @adityatheverma]

Emails that SUCK:
• Here's who I am
• Here's my product
• Here'e what it does
• Here's how you can get it

Emails that CRUSH:
• Here's your problem
• Here's why it's hard to solve
• Here's why what you tried failed
• Here's our solution that'll finally solve it

[Adi Verma @adityatheverma]

He sold over 20,000,000 pairs of sunglasses with a 240 word story.

And is considered to be one of the greatest copywriters, ever.

Here’re 5 of Joe Sugarman’s most powerful writing secrets:

(Starting with the two he called “THE most powerful”)

[Igor Surerus @ISurerus]

@samarth25 Free

[Igor Surerus @ISurerus]

@cliftonsellers AI

[Igor Surerus @ISurerus]

@heyBarsee free

[Prof. Feynman @ProfFeynman]

When you are dead, you don't know you are dead. It's pain only for others.

It's the same thing when you are stupid.

[Ross Simmonds @TheCoolestCool]

Distribution Checklist: Why Every Content Marketing Team Needs One https://t.co/IYvOdefGcI

[Jon Brosio @jonbrosio]

Master copywriting and you can (just about) print money at will.

Most people don't know how or where to start.

These 12 documentaries will teach you more about copywriting than a four-year degree:

[Gianni Cara @giannicara]

We make 95% of our decisions using the subconscious.

But most brands only know how to tap into the other 5%.

Here are 7 neuromarketing tactics you'll wish you knew sooner:

[Aazar Shad @Aazarshad]

Lock yourself in a room and read these 10 marketing books (you'll thank me later):

[Trung Phan @TrungTPhan]

"The Prize" is widely considered the best book on the early history of the oil industry.

What are the single best books for other industries?

[Igor Surerus @ISurerus]

@Jayyanginspires FREE

[VV @visualizevalue]

“The world rewards the people who are best at communicating ideas, not the people with the best ideas.” — @david_perell

[Helen Andrews @herandrews]

Excellent article. The full report is here: https://t.co/O2cOZcY9fy

[David Morris @wdmorrisjr]

I ran across this study that looked at how your body reacts to different emotions.

Specifically, where in your body you feel things.

They produced this heat map.

Yellow is high activation. Blue is low.

Fascinating visual. What stands out to you?

[Janis Ozolins @OzolinsJanis]

Most days be like:

[beeple @beeple]

i guarantee you have a lot more ideas in you than you think.

you don't have a lack of ideas, you have a lack of deadlines.