The Idea by Atlantic Media

The Idea is @AtlanticMedia’s weekly newsletter on the business of media.
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[Bourree Lam @bourreelam]

Back from vacation (mostly offline, but more importantly off email) and seeing @WSJ's Six-Week Money Challenge highlighted by @TheAtlantic @IdeaNewsletter! 🙌 https://t.co/kvsUboJ8YZ

[Federica Cherubini @fedecherubini]

Really interesting report by @TransformFin and @FordFoundation on the status of investments in equitable media https://t.co/6apCYsOs5z
Thanks @IdeaNewsletter for highlighting it.

[Damian Radcliffe @damianradcliffe]

What happens when there's no more buildings to sell?
"Over three years Gannett “sold more than $150 million worth of properties to help stabilize its finances," + last week Tribune Publishing announced the closure of five newsrooms. https://t.co/XBB1b0h10k via @IdeaNewsletter

[No one @not00ts]

My awesome boss @BradyWalkinshaw talks about where @grist is heading and why we're so important right now. https://t.co/MR6gujyH2K

[The Idea by Atlantic Media @IdeaNewsletter]

💡 New newsletter is out!

🗣️ We spoke with @BradyWalkinshaw about his role as CEO of @grist ...

🌎 ... and innovative ways for news orgs to cover climate change solutions

👉 https://t.co/1GcEqvR4Bj

[The Idea by Atlantic Media @IdeaNewsletter]

💡New newsletter is out!

👩 We're covering the launch of @19thnews new website

🗣️ Including a throwback to our May interview with @eramshaw

👉 https://t.co/xvqt69MCnB

[The Idea by Atlantic Media @IdeaNewsletter]

💡New @IdeaNewsletter after a week off

✍️@MattMantica and @Mollie_Leavitt are back writing

📻NPR and its pandemic dependence on podcasts

🎙️Will podcasting reach $1 billion next year?

👉https://t.co/lhpWJQnWb3

[The Idea by Atlantic Media @IdeaNewsletter]

💡New @IdeaNewsletter is out:

📱 Deep-dive into @noted_wsj, WSJ's new initiative to reach audiences under 35

🎙️@SIRIUSXM to buy @Stitcher

👉 https://t.co/jc4DYa8vuN

[The Idea by Atlantic Media @IdeaNewsletter]

💡New @IdeaNewsletter is out:

🗣️Interview with @mismayad, TIME's SVP, Progress Marketing on the strategy behind TIME for Learning, TIME for Health, and TIME for Kids

📣Highlights from @NiemanLab's interview with Bloomberg Media CEO, @Justin_B_Smith

👉https://t.co/6EdPZYCsVB

[The Idea by Atlantic Media @IdeaNewsletter]

💡New @IdeaNewsletter is out:

💻 Part three in our series on Black-owned media, looking at @tpinsights, @Thetriibe, @Pushblack and @MLK50
among others

📣Highlights from @risj_oxford Digital News Report on subscriptions

👉 https://t.co/ml6hJjAbNb

[The Idea by Atlantic Media @IdeaNewsletter]

Next week, we will look at how new, accessible forms of media such as podcasts and newsletters have spurred a “second wave” of Black-focused digital media.

To subscribe: https://t.co/ujiYUlU6Xt

[The Idea by Atlantic Media @IdeaNewsletter]

💡A brief overview of the first wave of Black digital outlets and editorial brands (thread!):

With the advent of the internet, media organizations were interested in drawing digital Black audiences to grow readership and gain scale👇

https://t.co/naSsNZJ7sl

[The Idea by Atlantic Media @IdeaNewsletter]

If you enjoyed this thread, check out last week's issue on the history of Black-owned news media:
https://t.co/U05rUfNGyJ

[The Idea by Atlantic Media @IdeaNewsletter]

💡New @IdeaNewsletter is out:

💻We looked at how different Black-focused digital media outlets and brands, including @TheRoot, @Blavity, and @cocoabutterbf, have come into fruition

🗣️Q&A w/ CEO of @GuardianUS and @GuardianAus, Evelyn Webster

👉https://t.co/Ggjh6sdj8q

[The Idea by Atlantic Media @IdeaNewsletter]

💡New @IdeaNewsletter out

1⃣The first in a three-part series on black-owned media, starting with legacy media, particularly @NNPA_BlackPress, @EBONYMag and @Essence

🗣️ Q&A w/ @dmcgivn, Entrepreneur-in-Residence @NYT

👉https://t.co/JTVniSYyTC