Imperial Brands EU

We represent the EU Engagement Team of Imperial Brands PLC, based in Brussels

[Imperial Brands EU @ImpBrandsEU]

Imperial Brands’ Chief Legal Officer joined a policy debate on new nicotine product regulation in March, hosted by @Euractiv. The event featured discussions among top scientists, consumer advocates, and policymakers. Read the article to know more!
https://t.co/0Bkb64h0tz

[Euractiv @Euractiv]

What lies ahead for new nicotine products? [Advocacy Lab Content] https://t.co/cq5sqDG2BC

[Imperial Brands EU @ImpBrandsEU]

A warm thank you to MEP @JohanNissinen for visiting our factory in Sävsjö, Sweden! A member of the European Parliament's Public Health Committee, MEP Nissinen supports evidence-based regulation of nicotine pouches, snus, and other NGP, to realise #tobaccoharmreduction

[Imperial Brands PLC @ImperialBrands]

A fresh approach to vaping regulation can improve trust in the category, Imperial's Sean Roberts tells The Parliament magazine👇

[Imperial Brands EU @ImpBrandsEU]

The peer reviewed study is the first to utilise the @Toxys_BV ToxTracker system for stem-cell based in-vitro assays comparing #vape e-liquid samples and their aerosols to combustible cigarette smoke.

Read more below: 👇

#HarmReduction

https://t.co/v90yiicNur

[Imperial Brands EU @ImpBrandsEU]

New Imperial Brands #TT21c research finds, under test conditions, undiluted #vape e-liquids and their aerosol extracts exhibit entirely absent or vastly reduced indications of DNA damaging potential in cells, compared to smoke from combustible cigarettes

https://t.co/v90yiicNur

[Imperial Brands EU @ImpBrandsEU]

Imperial Brands talks Tobacco Harm Reduction at online medical conference Endoprothetik-Congress. Senior Cluster Officer Dr @thomasnahde reports on the virtual event.
Read more here 👇

#HarmReduction

https://t.co/Zasmc10q2W

[Imperial Brands EU @ImpBrandsEU]

A new peer-reviewed study, published in Toxicological Research & Application, shows acute exposure of a 3D human bronchial tissue model to #ecigs aerosol has minimal impact on gene expression compared to smoke from combustible cigarettes #HarmReduction

https://t.co/VhfC7aIwTJ

[Imperial Brands EU @ImpBrandsEU]

Nicotine remains misunderstood, even among adult smokers who may benefit the most from using non-combustible nicotine products instead of cigarettes. In this video we demystify #nicotine and its relationship with smoking, smoking-related disease and NGPs

https://t.co/XKvK68tgaz

[Imperial Brands EU @ImpBrandsEU]

57% of the world’s daily adult smokers mistakenly believe #nicotine is the primary of smoking-related disease, research suggests. Imperial Brands Science explains why it’s so important perceptions match the current scientific evidence

[Imperial Brands EU @ImpBrandsEU]

Last week, Imperial Brands Science unboxed a key study included in our submission to the SCHEER Preliminary Opinion on #ecigarettes.
Discover the 2020 @cochranecollab’s findings below:👇

#VapingFacts

https://t.co/y5ToplDAvc

[Imperial Brands EU @ImpBrandsEU]

Imperial Brands Science unpacks the influential 2020 @cochranecollab Review on #vaping, which features in our SCHEER Preliminary Opinion on #ecigarettes submission. Digest its findings in the link below: 👇

https://t.co/y5ToplDAvc

[Imperial Brands EU @ImpBrandsEU]

“Because they do not burn tobacco, #ecigarettes do not expose users to the same levels of toxins that we know can cause smoking‐related diseases in people who use conventional cigarettes”, the 2020 @cochranecollab states. (4/4)

#VapingFacts

[Imperial Brands EU @ImpBrandsEU]

Considered the ‘gold standard’ of evidence for policy makers, the 2020 @cochranecollab Review is one of many independent studies underpinning our submission to the SCHEER Preliminary Opinion on #ecigarettes

Its key messages were (1/4)👇

#VapingFacts

https://t.co/y5ToplDAvc

[Imperial Brands EU @ImpBrandsEU]

Assessing medium term clinical and behavioural studies, the 2020 @cochranecollab Review “did not detect any clear evidence of harm from nicotine #ecigarettes” with up to two years of product use. (3/4)

#VapingFacts

[Imperial Brands EU @ImpBrandsEU]

We have submitted our response to the Roadmap on the Inception Impact Assessment regarding the revision of the #Tobacco Excise Directive.

👇
https://t.co/u0Em0nBo9a

[Imperial Brands EU @ImpBrandsEU]

We took a deeper dive into the media coverage of the recent #scientific review on #ecigarettes conducted by the #UK Committee on Toxicity of Chemicals in Food, Consumer Products and the Environment

Read our thoughts 👇

#TobaccoHarmReduction
#VapingFacts
https://t.co/61aY46KKhk

[Imperial Brands EU @ImpBrandsEU]

#SCHEER presents no evidence that e-cigarettes are a real #gateway to #tobacco #smoking in any Member State. However, #Ecigarette trends must continue to be closely monitored and youth access prevention should remain a top priority for regulators and manufacturers

#VapingFacts

[Imperial Brands EU @ImpBrandsEU]

#SCHEER Opinion fails to consider scientific and real-world evidence showing how smoking rates across the EU are at an all-time low and demonstrating how #ecigarettes are a #gateway away from and not into #tobacco #smoking

#VapingFacts

[Imperial Brands EU @ImpBrandsEU]

We shared our comments on the #SCHEER Preliminary Opinion on #ecigarettes with @SarantisMich at @EURACTIV

The conclusions reached by the Opinion and, the evidence selected to arrive at these conclusions, are extremely disappointing

#VapingFacts

👇https://t.co/HEp8rF6UDj