In Truth

In Truth, we find integrity. In Truth reports honestly how brands are perceived on sustainability & helps them have a more planet-positive impact

[In Truth @InTruthLondon]

🌍 Exciting news! We are officially launching the In-Truth Report: a detailed insight into your brand’s environmental sustainability reputation & strategy.  🌱
#SustainabilityConsultancy #SustainableSolutions #GreenFuture #BrandReputation #sustainability #marketresearch #media

[In Truth @InTruthLondon]

Harnessing data is a game-changer in understanding stakeholder environmental concerns, unlocking insights on preferences and habits. By analysing opinion and social media posts, we pinpoint areas for action & identify which aspects of your sustainability strategy resonate most.

[In Truth @InTruthLondon]

@channel4earth @lucysiegle is always great

[In Truth @InTruthLondon]

Recycling is always a top-of-mind issue when we talk to stakeholders about #sustainability, but as this data shows, it's a relatively minor issue in terms of actual impact.

[In Truth @InTruthLondon]

Sport has such an opportunity to have a positive influence, and @patcummins30 continues to be a great ambassador #sustainability #solarpower @CricketAus

https://t.co/hhRhoDf6WX

[In Truth @InTruthLondon]

In Truth was thrilled to support FARA by producing this report on #sustainable shopping choices. #CharityRetail and #CharityShops have such an important role in changing the paradigm on #fastfashion

[FARA Charity @FaraCharity]

New research reveals Gen Z & Gen Alpha are struggling as their fast fashion choices clash w/ sustainability concerns.
The solution? Channel the “pleasure activism” of Charity Retail.
DOWNLOAD THE REPORT: https://t.co/8z8iHKW9lu
#CharityShops #GenZ #GenAlpha #FashionSustainability

[In Truth @InTruthLondon]

Interesting from #Reuters on growing investment in #sustainability reporting.

We strongly recommend gathering perceptions data too, to see how the credibility of strategies & messaging is judged.

ESG comms is complex & requires well-informed planning https://t.co/LhbQ0qXCrO

[Peter Strachan @ProfStrachan]

Sir #DavidAttenborough

“Things are going to get worse."

"This is the new extinction & we are half way through it."

"We are in terrible, terrible trouble and the longer we wait to do something about it, the worse it is going to get."

#ClimateCrisis
https://t.co/EfMrZh9RGB

[In Truth @InTruthLondon]

@channel4earth @mattwinning is great

[Simon Evans @DrSimEvans]

🚨Last week was 1.9C hotter than pre-industrial temperatures, the biggest anomaly ever recorded

https://t.co/yrKwIzau3a

[Simon Evans @DrSimEvans]

Staying below 1.5C would create twice as many jobs as would be lost in fossil fuel industries, IEA says

65m workers globally in fossil industries today

Getting on track for net-zero wld:
+30m clean energy jobs
-13m in coal, oil, gas & combustion cars

[In Truth @InTruthLondon]

🌿Consumers are becoming very savvy on #greenwashing and will spend accordingly 🌿
In a recent survey of 2,000 UK adults, 54% say they would stop buying from a company if they were found to have been misleading in their #sustainability claims.
#reputation #research #consumers

[In Truth @InTruthLondon]

"The window of opportunity is closing rapidly. There is hope but we need to act quickly".
This piece explains how human action has catapulted the rate of species extinction by a factor of 35.
@pgreenfielduk #biodiversity #sustainability #deforestation https://t.co/9Zj62HniS0

[IISD SDGs @IISD_SDGs]

A new @UN report finds synergies between climate action and 80% of the #SDGs targets, far outweighing the trade-offs

Read ➡️ https://t.co/KfnnwNou22

#climate @UNDESA @SustDev

[In Truth @InTruthLondon]

Thanks to Strategic magazine for covering our launch:

https://t.co/Mcqu9bysLH

[In Truth @InTruthLondon]

The perils of greenwashing:

👉 Erodes Trust

👉Hinders Progress

👉Loss of Opportunities

👉Potential Damages

Using In Truth will allow you to move forward with your environmental sustainability strategy with confidence as we will identify greenwashing issues.

[Damian Carrington @dpcarrington]

Heat pumps twice as efficient as fossil fuel systems in cold weather, study finds

@janrosenow
#heatpumps

Story by @fionaharvey
https://t.co/F8QBofBR7O

[In Truth @InTruthLondon]

Thanks for the mention, @odwyerpr
#sustainability #pr #reputation #newyorkcity #greenwashing

[O'Dwyer's PR News @odwyerpr]

News of firms: Moonshot venture studio focused on purpose-driven brands & products launches... @5W_PR acquires YC Media.... In Truth is unveiled by sustainability consultants Emma Steele, Sally Cornelius &Bethan Pugh to help brands keep track of their reputations on environmental sustainability https://t.co/Q9n7EftOnW

[In Truth @InTruthLondon]

💡 Customer-Driven Solutions: Sustainability is not a one-size-fits-all concept. You can tailor your sustainability initiatives to address a business' specific needs. Co-creating solutions alongside your clients allows for a more integrated journey towards a greener future.

[In Truth @InTruthLondon]

💡 Engage and Educate: Actively engage with stakeholders to raise awareness of the importance of sustainability through informative content, webinars, etc. Education is a powerful tool in driving positive change and in creating an environmentally conscious community.