Bryce Calcagno

Ecom growth via paid social

[Bryce Calcagno @InVigBryce]

@johnhickey1970 @scalesurfer_ I can also verify the bid cap graveyard crushes. The delivery is throttled but when it spends, it's profitable!!

[Bryce Calcagno @InVigBryce]

One of the best Meta media buyers on this platform only has 8k followers. Verified that this structure crushes and I'm only on day 4. Thank you Scale Surfer.

[ScaleSurfer @scalesurfer_]

Alright, let's get into it. This is my bulletproof 2026 Meta campaign structure, and yes, I'm dropping it for free because I genuinely don't care, this is what gurus are charging you 20K courses for 😂

Before I even get started: I already know what's coming in the comments. Some nerd is going to show up and start preaching about the 1CBO Consolidated structure like. Cool. Maybe it works for your little $500/day account. But let me be very clear, I have never, not once, seen a brand sustain $500K+ per day consistently on a single CBO at scale. Not one. If you have receipts, slide in. Until then, sit down.

This structure isn't theory. It's not something I read in a course or saw in some guru's carousel post. It was built in the trenches, tested across multiple accounts, multiple verticals, real money on the line, and it has allowed me to scale brands faster than most people think is possible while actually staying profitable.

That last part matters more than the scaling, by the way. Scaling broke is easy. Scaling with margin is the game.

I'm not going to tell you what products, what brands, what niches, or what creative angles I'm running. Those questions will be ignored. Not because I'm gatekeeping, but because the structure is the structure. It works. The variables are on you.

Comments are open. Smart questions only. If you come in with something basic, don't expect a response.

Do with this what you want. THANK YOU FOR YOUR ATTENTION TO THIS MATTER — SCALESURFER OUT🤙

[Bryce Calcagno @InVigBryce]

Interviewing this week! I will be bringing on 2 more designers to the team. DM if you are ready to prove yourself and grow with a team making a huge impact for US brands.

[Bryce Calcagno @InVigBryce]

HIRING an Ecom Ads Designer + Video editor

- Strong base salary + uncapped commission for winning ads
- Higgsfield subscription + any tools you need provided
- Ecom ads experience required
- US Hours
- Multiple clients ready to scale spend on your winning ads

There is a short, non-paid exercise required for your application.

DM your portfolio

Looking forward to speaking with you!

[Bryce Calcagno @InVigBryce]

The best DR copy that never fails me

Loss Aversion

[Bryce Calcagno @InVigBryce]

DO NOT LOOK AT META ADS TODAY

Imagine telling your client "it's the algo" for the past year but this time it actually is. Double down?

[Frontline Sam @DoualleSamuel]

@herrmanndigital Meta support was transparent enough to give me this explanation

[Bryce Calcagno @InVigBryce]

HIRING an Ecom Ads Designer + Video editor

- Strong base salary + uncapped commission for winning ads
- Higgsfield subscription + any tools you need provided
- Ecom ads experience required
- US Hours
- Multiple clients ready to scale spend on your winning ads

There is a short, non-paid exercise required for your application.

DM your portfolio

Looking forward to speaking with you!

[Bryce Calcagno @InVigBryce]

Thanks to everybody who applied! The amount of talent on X is amazing. The role has been filled but I will be bringing on another Creative Strategist in the coming weeks.

Shoutout to all the people I spoke with, I will be in touch shortly.

[Bryce Calcagno @InVigBryce]

HIRING an Ecom Creative Strategist

- Competitive base salary + Unlimited Performance bonus
- Opportunity to work with the fastest growing health/wellness and sports brands in the USA
- 2 high-level designers / editors to execute on all of your briefs
- All the systems are in place to allow you to focus on what's important: the creative

Offering $$$ for top-tier referrals if hired

DM me if you know of anyone or think you're a good fit for this role

[Bryce Calcagno @InVigBryce]

The amount of stories I’ve heard of people getting their FB banned while running ads past 2 months is egregious.

I didn’t have access to my ads manager for 4 days while spending 10k+ a day.

Thanks goodness they were profitable lol

All the meta reps confirmed with me they’re “fixing” this issue.

If it happened to you, just know you’re not the only one. Just make sure to get that lawsuit prepared

[Bryce Calcagno @InVigBryce]

I love ecom. I truly do.

The evolution of the supplement space is a testament to how much marketing and product development is forced to improve.

Funnels are becoming a math equation with some brands being satisfied with a .9 ROAS on their CAC.

I'm very grateful to hear and learn how people are making money in this space.

[Bryce Calcagno @InVigBryce]

@StizyV Just sent

[Bryce Calcagno @InVigBryce]

HIRING an Ecom Creative Strategist

- Competitive base salary + Unlimited Performance bonus
- Opportunity to work with the fastest growing health/wellness and sports brands in the USA
- 2 high-level designers / editors to execute on all of your briefs
- All the systems are in place to allow you to focus on what's important: the creative

Offering $$$ for top-tier referrals if hired

DM me if you know of anyone or think you're a good fit for this role

[Bryce Calcagno @InVigBryce]

@romantitoo Sent you a DM

[Bryce Calcagno @InVigBryce]

@MhkProfess88742 Sent you a DM!

[Bryce Calcagno @InVigBryce]

@mathisberge DM sent!

[Bryce Calcagno @InVigBryce]

Most agencies "optimize" their winning ads into the ground.

They see 3.0 ROAS and think "what if we made it better?"

So they change the hook. Tweak the thumbnail. "Refresh" the copy.

3 weeks later: the ad is dead.

The best strategy for a winner? Leave it alone.

[Bryce Calcagno @InVigBryce]

before you kill that ad:

did it hit 5,000 impressions?
did you get 100+ clicks?

no?

then you dont have data.

minimum sample size before any decision.

everything before that is just expensive guessing.

[Bryce Calcagno @InVigBryce]

trends that used to last a decade now last months.

the playbook that worked in january is already outdated.

speed is the only moat.

if youre not iterating weekly youre already behind.

[Bryce Calcagno @InVigBryce]

creative fatigue happens 35% faster now than 3 years ago

the algorithm burns through winning creative quicker because its showing it to more of the right people faster

your "evergreen" ad has a shorter shelf life than you think

[Bryce Calcagno @InVigBryce]

traditional UGC: $500-2000/creator, 2 weeks, 50% unusable and they think they are hollywood stars.

AI UGC: 90% cheaper, same day, infinite variations

creative production costs just collapsed.

by the end of 2026 all ecomm will be AI-generated.