Frontline Sam

I run a b2c performance marketing agency; growth, startup, performance. 🇫🇷 earning in $ & £, spending in aed and €.

[Frontline Sam @DoualleSamuel]

@jordan_ross_8F ay

[Frontline Sam @DoualleSamuel]

@herrmanndigital Meta support was transparent enough to give me this explanation

[Frontline Sam @DoualleSamuel]

@drewfallon12 how does a brand triple its ARR from 100m to 300m in 3 months?

[Frontline Sam @DoualleSamuel]

@starks_arq DRUSKI

[Frontline Sam @DoualleSamuel]

@brandonkuipers @Meta @nicolamen Probably, your ad account has been flagged as operating in the health & wellness category (weight loss), which results in pixel restriction and sometimes in account suspension. Were you using a 3rd party provider like Popsixle, Customerlabs or Taghero?

[Frontline Sam @DoualleSamuel]

@vrexec would be keen to have @ramit's opinion on this

[Frontline Sam @DoualleSamuel]

@michlimlim any integration with Shopify?

[Frontline Sam @DoualleSamuel]

@Peter_Quadrel AI

[Frontline Sam @DoualleSamuel]

@brivael @NicolasLefebv Meta suspend les comptes qui se connectent a Claude (ou autre) pour forcer les advertisers a utiliser Manus

[Frontline Sam @DoualleSamuel]

@PhilKiel what's the difference between Google referral and branded search in this context?

[Frontline Sam @DoualleSamuel]

@CEOLandshark @RexSteps Iron John by Robert Bly partly is

[Frontline Sam @DoualleSamuel]

@scalingszn System

[Frontline Sam @DoualleSamuel]

A clear limitation of using ChatGPT as a tool to understand my blind spots and psyche is that _besides telling me what I want to hear, it is not designed to ask questions back.

Sometimes, the best way to reach a better understanding is to have first my questions challenged and reframed, not directly answered.

[Frontline Sam @DoualleSamuel]

The first AI cult might look a lot like the church of scientology:

- start the onboarding by asking for a confession and provide a very personalized audit of the prospect’s emotional or spiritual state.

- present a final state of being to reach

- sell a personalized solution to get there, in levels.

- create a ranking, ideally vs other members

- create a full universe with its own vocabulary, founder story, myths, avatars, tasks and rewards

- use elements from the initial confession to both play on the member’s shame and guilt as well as his/her aspiration to level up to guarantee retention

- monetize every steps, until the member reaches the never-ending final level

[Frontline Sam @DoualleSamuel]

Random thoughts on how AI will impact knowledge workers:

- We will keep valuing work that is the result of effort, energy applied and creativity. Anything created by AI without a clear human touch will be considered 2nd class.

- A contradiction of human nature is that we crave for efficiency but also tend to create new inefficiencies. Therefore as jobs are destroyed, human organizations will find new ways to employ people, even just for the sake of it.

- The corporate managerial class will need to hire humans to justify their own job: if your job consists only in supervising the output of AI tools, it becomes obsolete.

- Yappers and storytellers will remain untouched. Operators will become orchestrators. A personal rolodex will be more valuable than ever.

- We will keep valuing and paying for human expertise for any activities impacting directly other humans (art, sales, marketing, coaching, schooling, branding…).

- Humans are addicted to humans. Just like we can both enjoy fictional stories vs real life stories when going to the movies, a % of the workforce will be comfortable working mostly with AI agents while others will always tend to prefer working with humans

[Frontline Sam @DoualleSamuel]

@jsappington Soraya is great
https://t.co/Xg5FXgo1zX

[Frontline Sam @DoualleSamuel]

@fromzerotomill AI

[Frontline Sam @DoualleSamuel]

@SimRegga CREATIVE

[Frontline Sam @DoualleSamuel]

@antinertia ai ugc farm

[Frontline Sam @DoualleSamuel]

@FynCas MAC