Inbox Collective

Together, let's make better newsletters. Founded by @danoshinsky.

[Inbox Collective @inboxcollective]

And our most-read story of 2022?

@ahazlett and @danoshinsky walk through five types of indie newsletter business models — and what you need to know about each to be successful.

https://t.co/6HNvqyADio

[Inbox Collective @inboxcollective]

Our no. 2 most-read story of 2022?

@sarahjebner and Michael Hoole detailed how they built a massively successful survey strategy for the @FT.

https://t.co/xddvIESyTA

[Inbox Collective @inboxcollective]

Our no. 3 most-read story of 2022...

@danoshinsky offers a few simple rules for writing a great subject line for your newsletter.

https://t.co/mFiuJNmejZ

[Inbox Collective @inboxcollective]

No. 4 on our most-read of 2022 list...

@RodriguezCommaJ explains how to use content and visual design to create emails that work for a wide range of subscribers.

https://t.co/pKDLVVjF0R

[Inbox Collective @inboxcollective]

Counting down our top 5 most-read stories of the year, starting with...

@ahazlett talks with the @CltLedger about building a profitable new model for local news https://t.co/fJBgWLtXsx

[Inbox Collective @inboxcollective]

1) In the inbox, trust is hard to win and easy to lose.
2) When in doubt, be direct with your subject line.
3) Email is for action.
4) A good test starts with a great question.

And six other lessons from @danoshinsky after a decade of working in email.
https://t.co/RSxFh8fosD

[Inbox Collective @inboxcollective]

A decade ago this week, I started working at BuzzFeed as their newsletter editor. Here's what I've learned after 10 years of building email teams, running tests, and sending thousands of newsletters
https://t.co/RSxFh8fosD

[Inbox Collective @inboxcollective]

A poorly-maintained list can be a dead giveaway that you’re not following best practices. Here are a few things to do to stay out of spam.

https://t.co/46Jsw3StvA

[Inbox Collective @inboxcollective]

"I had another decision to make: keep the job — one with its share of headaches but also one populated by dear friends and a menagerie of delightful personalities — or go all in with the writing, propped-up by my newsletter income. I chose the latter."

https://t.co/aA2KOmhRZK

[Inbox Collective @inboxcollective]

Kyle Chayka didn’t set out to make Dirt a business. But as he ventured deeper into the world of Web3, an idea began to crystallize: “If this is the new wave of the internet, then maybe Dirt should use it as a business model and not just cover it.”

https://t.co/yZUkPYWc4K

[Inbox Collective @inboxcollective]

Let's dig into @dirtxyz, a newsletter from @chaykak and @daisandconfused that examines streaming content and internet culture through a hyperintellectual lens.

https://t.co/yZUkPYWc4K

[Inbox Collective @inboxcollective]

"Now I make my living as a full-time writer. The newsletter is a huge part of that, often providing half of my monthly income." — Chris La Tray

https://t.co/aA2KOmztok

[Dan Oshinsky @danoshinsky]

Thrilled about the last few weeks of stories on @inboxcollective:

Chris La Tray on the power of a paid newsletter —> https://t.co/3UaJZpczVR

Evvie Crowley’s new series, FWD Progress —> https://t.co/QohByzSDnV

New @YannaTorry column —> https://t.co/5ra6253O8I

Lots more coming!

[Inbox Collective @inboxcollective]

Will switching ESPs improve deliverability for your newsletter? @YannaTorry explains why it's not the quick fix you might expect.

https://t.co/WUv2QeCyw6

[Inbox Collective @inboxcollective]

Chris La Tray, a Métis storyteller based in Missoula, Montana, explains how launching a paid newsletter changed his writing career.
https://t.co/aA2KOmhRZK

[Anne Helen Petersen @annehelen]

My friend @chrislatray writes the newsletter I always open immediately. It always, always moves me. Here he is writing about how turning on payments, something he was pretty reticent to do, changed his writing life:

https://t.co/RhgdUqnT1K

[Inbox Collective @inboxcollective]

November's Not a Newsletter is here! https://t.co/FRlDN2HCnY

Inside:

-Fundraising ideas
-Programmatic ad predictions
-More thoughts on surveys

...and more!

[Inbox Collective @inboxcollective]

Switching ESPs is a short-term fix. In the long run, you need to update your strategies to remain in the inbox. @YannaTorry explains why in the latest Ask a Deliverability Expert.

https://t.co/WUv2QekX7w

[Inbox Collective @inboxcollective]

[new from @YannaTorry ]

Will Switching ESPs Improve Deliverability For My Newsletter?

https://t.co/WUv2QeCyw6

[Inbox Collective @inboxcollective]

Perché ci siamo innamorati (di nuovo) delle newsletter? https://t.co/Yec7S8BdPX