SparkLoop

"the best way to grow and monetize your newsletter"

[SparkLoop @SparkLoopHQ]

🚨🚨🚨 FREE NEWSLETTER TOOL DROP 🚨🚨🚨

Today we're launching Upscribe: the ultimate newsletter recommendation tool & network.

This is how you EXPLODE your newsletter audience growth *and* revenue in 2023. With zero work.

Here are the details 👇

[Louis Nicholls 💫 @louisnicholls_]

🚨 HIRING 🚨

We're hiring our 1st generalist marketer at @SparkLoopHQ.

Remote. Full/part-time. Working with me.

Dream role for a hungry ex-founder or junior marketer who isn't scared by a blank slate, ownership and the freedom to ship.

More here👇
https://t.co/ULWrhifVq7

[Louis Nicholls 💫 @louisnicholls_]

It's true... a bunch of newsletters are gonna get crushed by AI. But others will do better than ever.

What does it take to be a winner vs a loser?

@_May_Ham broke down the 3 types of newsletters he thinks will succeed — and how to become one of them. With a h/t for @danoshinsky too.

Which kind are you?

[SparkLoop @SparkLoopHQ]

@manuel_frigerio our "marketing team"

[Letterland LIVE @LetterlandLIVE]

We'll do it live: Letterland LIVE Episode 1 with @jpmorinchase & @louisnicholls_ https://t.co/0KtYKybPNq

[Fink | Markets Talk, We Translate @Fink_Money]

If anyone uses Sparkloop and runs a newsletter, more than happy to recommend you (and vice versa)

https://t.co/2rTQ3NKAdP

[CoolDeep Singh | Email Operator @cooldeep_me]

How I use Meta Ads + @SparkLoopHQ to grow my newsletter without losing money:

1. Run Meta Ads to a landing page. Pay $1-2 per new subscriber.
2. After they confirm, they see a SparkLoop recommendations page.
3. They get shown other newsletters they might like.
4. When they subscribe to those, the newsletter owners pay SparkLoop.
5. SparkLoop shares that revenue with you.
6. That payout offsets your Meta Ads spend.
7. Your real CAC drops. Sometimes to near zero.
8. Now you can scale ads without bleeding cash.

Most people think paid acquisition is expensive.

It is. Until you plug SparkLoop into your thank you flow.

Join Sparkloop Now: https://t.co/91ERO6cCDc

[SparkLoop @SparkLoopHQ]

@creatorschmidt 💌

[Dr. Patricia Schmidt 🧠 @creatorschmidt]

I started using @SparkLoopHQ paid recommendations in March, & I’m amazed at how quickly they can grow your newsletter revenue & audience!

If you run a newsletter, you should try it: https://t.co/dQucUvyG1w.

Works with any major newsletter provider except the orange one 😉.

[Louis Nicholls 💫 @louisnicholls_]

All of the brands who could sponsor your newsletter also run ads on meta.

So – if you optimize your own meta ads to drive "cheap" subscribers — that doesn't mean you're getting a great deal.

It just means you're acquiring subscribers who Meta realized were never going to buy your brand sponsors' products.

Be smart. Optimize your newsletter growth spend for ROI, not price.

[Louis Nicholls 💫 @louisnicholls_]

One of my favorite things about @SparkLoopHQ is how we get to bring together the top 10% of newsletters on beehiiv, kit, ghost and 20+ other platforms.

[CoolDeep Singh | Email Operator @cooldeep_me]

12 months ago, my newsletter made $0.

Last month: $15,000.

In between: more failures than I can count.

@beehiiv and @SparkLoopHQ network gave me distribution I could not build alone.

But the real unlock?
I stopped quitting after every bad week.

Still here. Still learning. Year two continue....

[Louis Nicholls 💫 @louisnicholls_]

Looking forward to the weekend a little bit too much?

We're hiring at SparkLoop.

Come spend all day hanging out with the world's top newsletter operators online (and helping them add a bunch more revenue + subscribers) 👇

https://t.co/7AZEv8l2se

[Louis Nicholls 💫 @louisnicholls_]

Wow 👀

[Louis Nicholls 💫 @louisnicholls_]

Years ago I learned a piece of advice I'll never forget:

"All things equal, people will buy from a friend. So make all things equal... then make a bunch of friends!"

That was true when I started my first software company in 2016. But it's 100x more true today in 2026 (thanks to what AI has done to cold sales channels).

Which brings me to the new role we're hiring for at @SparkLoopHQ...

✅ Our awesome product team has made things (much more than) equal

➡️ So now it's time to make a bunch of new friends!

And that's what our new Publisher Partnerships Lead will do.

This is the dream role for a real newsletter nerd with sales drive.

You'll:

→ Spend most of your week being authentically valuable and building genuine relationships in newsletter circles — LinkedIn, X, Slack/Discord groups, podcasts, IRL events

→ Build a real voice and POV the industry pays attention to

→ Convert those relationships into qualified pipeline — and close deals where the fit is real

$160k OTE. Fully Remote. Reports directly to me.

Sound like you? Full role description and link to apply below.

Please share if you know someone who sounds like a good fit!

[Louis Nicholls 💫 @louisnicholls_]

"meta for volume... SparkLoop for quality"

hearing that a lot from smart newsletter operators these days.

[CoolDeep Singh | Email Operator @cooldeep_me]

57,000 subscribers @beehiiv . 1 year. Here's what actually moved the needle:

1. Paid ads (Meta) for volume
2. Sparkloop for quality
3. Consistent publishing, even when opens were low
4. One topic. One voice. No distractions.

Pick a niche. Show up. The numbers follow.

Build your own list.

[CoolDeep Singh | Email Operator @cooldeep_me]

@SparkLoopHQ giving more surprises!!! A way to have a negative CAC. What you say @louisnicholls_

Build your list people.

[Louis Nicholls 💫 @louisnicholls_]

Crazy Q1 at @SparkLoopHQ.

Here's how much more we paid out to publishers vs Q4...

💌 paid newsletter recs: 58% higher payouts
🎁 brand offers: 610% higher payouts

AND... we're < 30 days away from shipping the biggest newsletter growth/monetization unlock of the past 3 years 👀

[CoolDeep Singh | Email Operator @cooldeep_me]

@SparkLoopHQ helps to recover my CAC in maximum 21 days.

[SparkLoop @SparkLoopHQ]

@cooldeep_me We're not experiencing any downtime so that's very weird, sorry.

Please can you Dm us your email address associated with the account, we'll check asap. Thanks!