What is Inboxable?
A new-to-market solution that drastically simplifies dynamic #email creation and provides comprehensive email #deliverability metrics to brands, agencies, and ESPs. https://t.co/zEmAcfLcGa
#Deliverability issues can wreak havoc on Q4 results for many brands; in order to ensure your emails make it to their intended audiences, check out some tips for smart planning and preparation for holiday season mailing here: https://t.co/ARKq6DMdo2
Do you have a clear understanding of what your customers are responding to? Find out 5 key tactics that can be implemented to re-engage with your audience and keep your brand top of mind in a positive light here: https://t.co/eYKgKUx71k via @Infogroup
Check out the 2019 Periodic Table of Email Optimization and Deliverability - This is a valuable resource that combines the elements of email marketing and deliverability practices to get your message into the managed inbox. Download the guide here: https://t.co/NP4ytChmS7
Summer is not the time to slack off on email deliverability. Since consumers patterns change while on vacation, understanding and keeping track of the inbox potential for each segment is important. https://t.co/Zqv9vvMp6z via @martech_today
E-comm brands who emailed subscribers during last year’s Amazon Prime Day saw a massive increase in open rates — especially those who used the words “Prime Day” in their subject lines. Find out how retailers can capitalize on all the hype. https://t.co/wQMJC25MeP
In need of any last minute Independence Day campaign ideas? Check out this July marketing calendar for clever ways to boost your summer marketing plans from seasonal content to unique events like National Hotdog Day. Get your monthly inspiration here. https://t.co/LIgYxMurJE
66% of respondents say experience matters more than price when making a brand decision. Read more of the latest findings from the Merkle "Experience Impact Report" here: https://t.co/AXykwQyngz
Timely and topical email campaigns are effective because they are relevant and actionable. Learn reasons why email campaigns are trickier to quickly turnaround than those of other digital marketing channels here: https://t.co/bKQzrDGQG4 #emailbuilder
🎙PODCAST: There’s more to a pivot than a sharp left turn. Listen to Stewart Butterfield, Co-founder of Slack and Reid Hoffman discuss here: https://t.co/JwWhFkp4Fy via @mastersofscale
More than 25% of U.S. adults now describe themselves as "almost constantly online." Just one of the many highlights from Mary Meeker's 333-slide 2019 Internet Trends Report - https://t.co/CqGyDsktJg via @techcrunch
Did you know that 4 in 10 consumers say they do not receive marketing messages from retailers at their preferred frequency? A recent survey from Yes Marketing revealed that marketers are missing the mark with message cadence. https://t.co/sZAbLwhMO9
🔒Gmail’s confidential mode is rolling out June 25th and will be set to (ON) by default. This new feature allows the sender to set expiration dates, revoke access at any point, and make it impossible to forward, copy, print, or download messages.
Interesting study reports Gen Z, consisting of people ages 15 to 22, appears to value personalized content based on their browsing history and entertainment preferences over online #privacy. Click here to read the full report: https://t.co/iNWV8NjoiH via @ Mobile Marketer
Even the most carefully crafted #emails become irrelevant if never seen by the intended subscriber. Learn about the building blocks of #inboxing and steps to implementing best practices here: https://t.co/y94XaLO24Y
#Tip to maintain a clean subscriber list: verify email addresses when they enter your database.
Verifying email addresses can be done in a few different ways: https://t.co/m29WQwv9m1
71.4% of the top 200 retailers have a #DMARC policy in place, BUT only 35.2% have set up their policy to ‘quarantine’ or ‘reject’ which is key to preventing unauthenticated #emails from reaching consumers.
Learn about updating your DMARC settings here: https://t.co/LwJn66rSLz