Iñigo Gallo

Assistant Professor of Marketing - Focus on Marketing of Experiences and Experiential Marketing - IESE Business School

[Iñigo Gallo @InigoGallo]

Gracias de nuevo por todo Jose. Hoy repasaba unas notas tuyas, sobre nuestra profesión de profesores, y la actitud en clase: "Me gusta, me lo creo, y se me nota". Te echamos de menos, pero estamos convencidos de que nos sigues ayudando desde arriba. Abrazo fuerte!

[Fundació Brafa @fundaciobrafa]

“El juego es un deporte y se lo estamos robando a los niños”

Décimo vídeo de la campaña #noseashooligan de la Fundació Brafa contra la violencia en el deporte.

[Mariano Torrente @mtorrente_]

@ValaAfshar @InigoGallo

[Iñigo Gallo @InigoGallo]

me lo pasa @imalmierca...

[Iñigo Gallo @InigoGallo]

kind of fun,... although i'd be surprised if it helped them increase sales!

[Les Binet @BinetLes]

Are social media in decline? According to the latest IPA data, Brits are spending 25% less time on social than they did 3 years ago.

[Iñigo Gallo @InigoGallo]

what are the best tools to estimate the traffic of a website? https://t.co/r2yCeO16Iv simple, useful. thanks @FrancoOlivo

[Iñigo Gallo @InigoGallo]

i liked this https://t.co/6G3MA7gVE1 from @skodaautonews for @LeTour... and it reminds me a lot of this older one https://t.co/2Dkz5E3Hsv

[Iñigo Gallo @InigoGallo]

bravo https://t.co/NngVeMa7cJ @RCDEspanyol buena idea de fondo, buena ejecución

[Iñigo Gallo @InigoGallo]

this is a very different take from @Nike https://t.co/H5dNZ1jfgH now trying to appeal to everyone, not only the "real" athletes. as pretty much everything, it has clear pros and cons. interesting move!

[𝓦𝓲𝓷𝓼𝓽𝓸𝓷 𝓛𝓸𝓫𝓸 @winston_lobo]

Cuando desarrollas una aplicación y se la das al usuario

[Iñigo Gallo @InigoGallo]

En mi opinión, @Danone, esto es demasiado fácil, y no os pega (la cantidad de niños en vuestro target...). Con un poco más de creatividad se os ocurrirán comunicaciones buenas de verdad... "Parriba"!

[Iñigo Gallo @InigoGallo]

here are a few additional ones...

[Iñigo Gallo @InigoGallo]

i have no idea if they will go far with this,... but it's for sure fun!

[Iñigo Gallo @InigoGallo]

I've liked this about modern marketing https://t.co/F36dQ1q9n2 via @McKinsey

Marketing departments need to be rewired for speed, collaboration, & customer focus. It’s less about changing what marketing does and more about transforming how the work is done

[Iñigo Gallo @InigoGallo]

simple, good, effective
https://t.co/nABiEtN50D

[Iñigo Gallo @InigoGallo]

if google says so... SLOW LIVING
https://t.co/s0VrXyvCwO

[Science Says @ScienceSaysHQ]

Check out the 3min #tip to learn how to apply this.

Or read the full study from IESE and University of Miami.

Thank you @InigoGallo, @ProfTownsend & Ines Alegre for this great research.

https://t.co/SaftJNLsSd