Good News! I've joined the #SmallBusinessStar#Christmas campaign.
The money we raise through the sale of the designer edition 'By Your Side' gifts will be donated to @WessexCancer. And as a thank you @workforgooduk will DOUBLE OUR DONATION!
https://t.co/0fcTuDLHp1
Build brand resilience. You need to remain agile and creative in these changing times. The good news is that you can achieve this by having a brand strategy and filtering everything through this. Go back to the fundamentals. Know your brand story...
...your values, what you stand for and what your ideal client needs. Always work from this solid foundation to make sure every action, message, idea and partnership serves the bigger picture.
@CharityComms StoryFest - an amazing community of likeminded people, reinforcing the powerful impact of great storytelling: 1/ creating compassion and empathy, 2/ hope and empowering, 3/ connection, authentic human connection #CCStorytelling
Looking forward to the start of the final day of @charitycomms StoryFest #CCStorytelling - the 3 day festival has gone so quickly, packed full of insights and of course amazing stories and people. See you all soon! :)
If you aren't already, think about using the term storyteller not case study. This helps humanise the story and eases the process of embedding this within organisations so everyone thinks about the person behind it before using it out #CCStorytelling
Your brand story has the power to deepen relationships, build trust and loyalty, set you apart, and keep your charity relevant. Becks Neale @InkshedD explains how to use your story to shape the future. #brandstory#brandstrategy
https://t.co/Ku8SriHqPo
Charities have called on the government to temporarily increase the level of Gift Aid that can be claimed on donations. Read more: https://t.co/1KTAIII6iF