Insight Traction

We help companies find simple ways to sell more. We specialise in: 1. Category Strategy 2. Channel Strategy 3. Shopper Marketing 4. Innovation Strategy

[Insight Traction @InsightTraction]

Change happens through a series of steps. Are you doing the right things in the right order? ... https://t.co/dSAvR6JRox

[Insight Traction @InsightTraction]

@homebargains are doing great things...Our latest article for @TheGrocer

[The Grocer @TheGrocer]

OPINION | Jeremy Garlick, @InsightTraction on the secret of Home Bargains' success 🆓 https://t.co/b8Cs82j0uf

[Insight Traction @InsightTraction]

We think focus will be key to winning in 2019. Here are the 4 ways you can focus on the things that matter this year...

https://t.co/FS2yF38Fn9

[Insight Traction @InsightTraction]

You need to be clear on the role different channels play for your Business. This is how we think you can do it…https://t.co/eZGjQglIvO

[Insight Traction @InsightTraction]

Rules for Winning in Discounters #2 - Use mixed cases. @Marsconfectionery is a good e.g. of this. A mixed case with a different SKU count to allow for different rotation rates. Maximum product availability with minimal replenishment. - Easy for store. Easy for shoppers.

[Insight Traction @InsightTraction]

Rules for Winning in Discounters #1 - Sell the stuff that sells. The sandwich range in @shopjacksuk is a good example of this. They offer the core flavours, the ones that 95% of shoppers want. Shoppers are fine with this as the range covers their core needs.

[Insight Traction @InsightTraction]

The industry is changing quickly. Are you changing with it? https://t.co/odY5SmeAU9 #change, #channelstrategy

[Insight Traction @InsightTraction]

Is it better to be a big brand or a small brand? This is what we think… Does Size Matter? - https://t.co/v31kBiKUdr

[Insight Traction @InsightTraction]

There are fundamental principles that all good category strategies obey. One of these is to properly understand the retailer. Here's our article for The Grocer magazine discussing exactly that...https://t.co/Iceg8uHoYw

[Insight Traction @InsightTraction]

Jack’s – What We Can Learn https://t.co/sIqSv7XGdv

[Insight Traction @InsightTraction]

Our latest BLOG: Category Defining Moves- Are you leading or following? https://t.co/weAYeSuQM7

[Insight Traction @InsightTraction]

A great packaging example from @bulmerscider . It works whichever way the pack is merchandised.
#packagingdesign #greatdesign #merchandising

[Insight Traction @InsightTraction]

A nice piece of shopper marketing from @waitrose . Consumers know they should eat more vegetables, but seek easy ways to make them more interesting. This shows how, in a way that is easy to process for the shopper.

[Insight Traction @InsightTraction]

Our latest blog: Category First Mindset - Are you breaking out of the brand bubble? https://t.co/vSQKZzqO2x

[Insight Traction @InsightTraction]

Our latest blog: Learning From Mistakes - Are you learning and reapplying?
https://t.co/m8jEvaxzJD

[Insight Traction @InsightTraction]

Our latest blog: The Danger of Dilution - Are you protecting against dilution?https://t.co/eA6wQ8Cyw8

[Insight Traction @InsightTraction]

Our latest blog: Turning Weaknesses Into Strengths - Is your weakness also your strength? https://t.co/9YDnh2CLpw

[Insight Traction @InsightTraction]

Our latest blog: Designing For the Fast Lane - Are you adapting to a faster world?https://t.co/ZlbfACeCKB

[Insight Traction @InsightTraction]

Our latest article for The Grocer magazine - Get your work processes right to ensure the highest quality thinking...https://t.co/R2zWUcmoYd
There's also a link to it on our website https://t.co/d9TQRkNj2G

[Insight Traction @InsightTraction]

Our latest blog: Controlling What You Can Control - Are you focusing on what you can control? https://t.co/0sG5Ib7Q3o