Kay

Marketing

[Kay @IntegrityKay]

Use a tracked link and pixel or give each ad its own WhatsApp message. Without attribution you can't see your cost per sale, so you end up judging ads by likes.

Which of these three have you been leaving money on the table with?

[Kay @IntegrityKay]

Before you spend on ads, answer these:
1. Where do people land when they click, and does it earn their trust?
2. Who handles your leads, and can they close?
3. Could you trace today's sale back to the exact ad?

If you can't answer all three, then ads aren't your problem yet.

[Kay @IntegrityKay]

The ad starts the conversation. Whoever replies finishes the sale. If they answer "is it available?" with a price and go quiet after "that's expensive", the lead is gone. Train them on the usual objections and reply fast, because buyers don't wait.

[Kay @IntegrityKay]

4.Bring your customer knowledge into the ads.
Your ads specialist handles strategy and testing, but you know the objections, the questions and the reasons your customers hesitate. That is where your best creative angles come from.

[Kay @IntegrityKay]

One thing brands running meta ads need to understand is that one creative is not enough!!!
Meta has said creative diversification is now the best lever to reach relevant audiences. With one creative, you’re leaving money on the table.

Here's how you can fix this:

[Kay @IntegrityKay]

3.Change the reason to buy, not the background or model.
A new background with the same message is still the same ad. In Meta's own large-scale tests, visually distinct creatives performed up to 32% better than similar ones, and ads that look too alike can get treated as one.

[JM @jayhemz]

When it all works out, you'll be so pissed with yourself that you worried so much.

[Kay @IntegrityKay]

@Daevee007 @tryselar @eathappybelly @ReechAfrica @Apmpioneers My pleasure

[Kay @IntegrityKay]

@Astra_Jim 😂😂😂

[Kay @IntegrityKay]

@Goddidddddd @icparklins Same😂 for a minute I questioned my bible knowledge lol

[Kay @IntegrityKay]

After setting standards for myself 😅

[Technical Ben @TechnicalBben]

Me stylishly accepting the 100k naira gig after bragging about how I charge $1000 upward.

[Kay @IntegrityKay]

@TechnicalBben The funny part is they would get that iPhone and realize iPhone wasnt the reason they couldn't start. Once you're ready to do something you'll just do it

[Kay @IntegrityKay]

@xlogicalcreator @yabaleftonline This comment section is so disappointing because something has become normalized doesn't make it right. And someone decided to speak up against it and y'all are cussing him? Nigerians low-key deserve their corrupt leaders

[Kay @IntegrityKay]

@TechnicalBben 🥺🥺

[Kay @IntegrityKay]

@ade__midhey Sure thing

[Kay @IntegrityKay]

Despite the mental rollercoaster I would say it was very memorable week ❤️

[Technical Ben @TechnicalBben]

My week in 4 pictures. You?