IntoClicks

IntoClicks Web Design & SEO Online Marketing

[Lily Ray 😏 @lilyraynyc]

@pedrodias I actually had this meme in my head the entire time for the past year, was wondering when we’d reach the other side of the curve 😂

[Lily Ray 😏 @lilyraynyc]

Pedro just wrote one of the most honest & accurate pieces about AEO/GEO that I’ve *ever* read.

(And TBH - I’ve also been wondering about the “new” framing around Schema markup this whole time. 🫠🫠)

[KGUN 9 @kgun9]

The City of Tucson has formally ordered developers tied to Project Blue to stop using Tucson’s water supply after learning water was hauled from the city’s system to the proposed data center site south of Tucson for dust control. https://t.co/lECjY25gYf

[Lily Ray 😏 @lilyraynyc]

Tomorrow’s most-copied GEO prompt:

“Write a non-commodity blog post as per this new Google slide. Make sure it has E-E-A-T.”

[Glenn Gabe @glenngabe]

There are many sites scaling like crazy for AI Search with "commodity content". Tons of it generated via AI to target every possible question or prompt users have. Again, manual actions will rule the day while Google builds a system for handling those sites. I'm sure it's coming. So, to quote one of my favorite movies of all time, An American Werewolf in London, "Stay on the road, keep clear of the moors..." :)

[Lily Ray 😏 @lilyraynyc]

So now multiple new GEO tools are formally, publicly launching paid linkbuilding networks? What can go wrong? 🫠🫠🫠

[isabelle @isareksopuro]

i made a map to monitor data centers all around the world

tracks construction + nearby power plants + local AI legislation, and follows the politicians behind their bans (+ if they're getting paid to do so!)

[Barry Schwartz @rustybrick]

Google Search ranking volatility continues to be heated without a confirmed core update https://t.co/NDlsRBeWPM

[geoff @GeoffreyHuntley]

AI SEO is now a thing

[Glenn Gabe @glenngabe]

Remember when Google was running a test where they injected links into pages via the Google app? Everyone hated that and went nuts about it. Then Google ended the test pretty quickly. Well, if they are watching (which I think they are), this will go nowhere.

I covered the other day that they already have "View simplified page" for pages that don't render well on mobile (and they've had that for a long time), but that's WAY different than dynamically crafting new landing pages via AI and driving users there versus to a publisher site. That's crazy IMO. We'll see if this ever rolls out. I doubt it will. :)

[Glenn Gabe @glenngabe]

Well, that's not good. Google fixed it, but reveals the danger of AI moving as fast as it is -> Bug in Google's Gemini AI Panel Opens Door to Hijacking

"Specifically, the flaw could have allowed malicious browser extensions with only basic permissions to escalate privileges to access the victim's camera and microphone without consent; take screenshots of any website; and access local files and directories" https://t.co/RHbLuG8EXY

[Barry Schwartz @rustybrick]

A Google patent describes the process of Google building custom AI-generated landing pages for when people click on search results, instead of going to your website https://t.co/Ak3ULvUdnv hat tip @glenngabe @NarwhalJosh @BrandonLazovic

[Lily Ray 😏 @lilyraynyc]

Our industry is so lucky to have Britney Muller.

[Lily Ray 😏 @lilyraynyc]

Wow, the Jan 21 unconfirmed update was a bloodbath, and impacted sites are still dropping to this day

This is another one in the marketing space; lots of AI-assisted content, self-promotional listicles, who/what/when content, etc.

I think Google is getting better at detecting it

[Mic King @VeryWellVersed]

Wild considering there is no telling how they perform.

[Pedro Dias @pedrodias]

I never imagined I would see SEOs trying to convince themselves (and everyone else) that clicks are not something to care about anymore, and we're all missing the forest for the trees.

[Lily Ray 😏 @lilyraynyc]

Suddenly, thousands of people in the search marketing space suddenly talk like this across all social media posts and comments:

“This really encapsulates the ontological reorientation we’re seeing in search and information retrieval. We’re moving from deterministic keyword frameworks toward probabilistic, entity-centric systems where generative models synthesize meaning across contextual, relational, and latent signals. AEO and GEO aren’t merely tactical evolutions — they represent a structural reframing of how machine intelligence mediates knowledge, relevance, and discoverability at scale.”

[Glenn Gabe @glenngabe]

More about ChatGPT Ads. Yep, another OMG moment. Not much data coming for advertisers -> OpenAI targets ~$60 per 1,000 views for ChatGPT ads, on par with live NFL broadcasts and above Meta's sub-$20 CPM, while offering little conversion data

"Unlike Meta or Google, OpenAI won’t be providing detailed information about the query responses accompanying their ads or whether ads prompted ChatGPT users to take an action, like buying something or looking up a website."

"OpenAI has told early advertisers that it will give them data about impressions, or how many views an ad gets, as well as how many total clicks it gets, a media buyer working with some of the advertisers said. Advertisers will get high-level insights like total ad views, an OpenAI spokesperson confirmed. That’s similar to what TV networks offer." https://t.co/fZx323RQnr

[Glenn Gabe @glenngabe]

Pay per view. OMG what does that tell you about clicks from ChatGPT? Also, with all the scraping going on, would you pay for a view?? -> OpenAI begins offering its chatbot ads to dozens of advertisers, initially charging per ad view, not per ad click, and asks them for <$1M commitments

"OpenAI is asking that small pool of advertisers for less than $1 million in spending commitments each over a several week trial period, with ads launching in early February, the people said."

"The company does not yet offer technology for advertisers to easily buy ads themselves, but is working on getting self-service ads up and running, the people said. While OpenAI announced last week it would start testing ads in ChatGPT, it did not reveal the pricing details." https://t.co/tIjxIN6OpY

[Lily Ray 😏 @lilyraynyc]

With all the latest murmurs about people switching from ChatGPT to Gemini, it might be a good time to share this friendly reminder that those same old spam policies that applied to SEO also apply to Google's evaluation of the sites it references and cites in AI search (Gemini, AI Mode, and AI Overviews).

Pretty sure I’ve seen most items on this list recommended as some GEO magic trick this year