Malcolm

DR Copywriter & Creative Strategist DTC ~ I manipulate people's perception to force them to spend money in rich people's businesses

[Malcolm @InvictusMalcolm]

In November 2024, I hit rock bottom

No job, no client for copywriting, negative bank balance, and a student loan to pay

5 months later, I hit more than €5k in a month

This story is incredible and filled with life lessons I learned

Here's the plot:

[Malcolm @InvictusMalcolm]

@eve_lyn098 no, if you have a long brief assigned to you it can take 2-3 days but nothing more than that

[Malcolm @InvictusMalcolm]

HIRING EDITORS

I'm looking for editors who are ready to work with a very fast scaling supplement brand spending close on $3M a month

you need to be extremely fast in editing, and you need to be able to edit high quality, AI cinematic ads, high quality AI UGC ads, pixar style, animation ads, and Suno ads

If that's you and you're serious about this opportunity, send me a DM with your portfolio (I'll move extremely fast on this)

Make sure to also a bit of your experience so far in ecom

we probably have THE best culture in the whole ecom space

if you join, you work hard, and you produce high quality work - you WILL be rewarded and you'll love the environment you'll be working in

if you have skills, don't miss this one out

[Malcolm @InvictusMalcolm]

@eve_lyn098 minimum 1-2 briefs sent for revisions per day depending on the the length of the brief that could take longer

[Ruben @rub_etndi]

any editor able to make realistic mini movies like Resilia? The brands I'm working with need that

[Malcolm @InvictusMalcolm]

now you might think that just recreating the AI video ad is enough

but no

and that's where most people go wrong about swiping winning TikToks

Claude is good yes

but it's only as good as the instructions you give it

here's how we cracked swiping winning TikToks and turning them into winning ads:

1. The prompt

Claude needs to have clear instructions on how to extract the tone and emotional language of the TikTok

How is the avatar speaking?

Does it makes sense to copy the speaking style with the current audience?

Or do you have to change it?

If you don't tell Claude anything and you just "swipe it then add product bridge"...

you're in for a surprise when you launch the batch

2. What part to swipe

What's important in TTS (TikTok Swipe) is understanding what part to swipe

The hook is a must

But is the rest of the script relevant?

Can you swipe the whole script?

Can you only swipe the lead?

This is where your own skills (that you can learn btw) come in place

3. Product introduction

This is CRUCIAL

If you mess up that part, all the work beforehand was a waste time

you need to ask yourself:

How do I introduce this product so that it makes sense with the TT?

How do I make a smooth transition so that it doesn't break the TT energy and doesn't sound salesy?

Claude doesn't know and to do that

YOU'RE the one giving it directions on how to do it correctly

4. The CTA

Again, this is super important

The CTA intensity has to match the content emotional weight

If the TT is highly emotional, focus on lighter CTAs that give emotional outcomes not discounts

In other words, make it make sense

-

By using this process we've been able to spend close on 7 figs a month on AI UGC Ads

AI isn't dead

You just have to do it right

And TikTok Swipes are only one example on how you can do it

[Yuanda W @thankyouecom]

The big money is not in replicating other competitors winning ads with AI...

It's finding viral TikTok trending videos to create your ads from.

Here's why:

Everyone copying competitor ads is fighting for the same audience.

TikTok organic shows you what people actually stop scrolling for.

Real emotions. Real hooks. Real buying triggers.

So here's what we actually do:

Find a video going viral on TikTok organic.

Extract the angle. The exact reason people can't stop watching.

Use NanoBanana Pro to generate a new face over the person in the video.

Then use VEO3 to generate the actual video clips around that angle.

Now you have the same viral energy, but it's your creative.

Then we layer the product in later.

That's how you spend close to $1,000,000/month on AI UGC ads

[Yuanda W @thankyouecom]

🚨 Looking for a KILLER creative strategist that can make yapper ads

We'll pay you good and if you crack a winning ad to a specific spend level you'll get a rolex bonus

DM Me your portfolio and some proof your yapper ads have spent atleast 5 figures + retweet this post

[Ruben @rub_etndi]

Nothing is too hard in life

You’re either too weak

Or you haven’t tried hard enough

[Malcolm @InvictusMalcolm]

UPDATE

235k spend

2.32 ROAS

I am COOKING

[Malcolm @InvictusMalcolm]

130k spend on my ad

2.68 ROAS

I'm a fcking G

Let's see to what point we can scale that shit

LFG

[Malcolm @InvictusMalcolm]

@rub_etndi cheers bruv

[Malcolm @InvictusMalcolm]

130k spend on my ad

2.68 ROAS

I'm a fcking G

Let's see to what point we can scale that shit

LFG

[Ruben @rub_etndi]

Can’t stop cooking 🧑‍🍳

[Malcolm @InvictusMalcolm]

G tings

[Ruben @rub_etndi]

The kind of message you wanna receive everyday when you write ads

[Ruben @rub_etndi]

No one cares how much effort you put in until you win

You can be grinding 15h/day to get your first client

But if you don't get one?

People will look at you the same way they look at that lazy ass guy who only tried once

[Malcolm @InvictusMalcolm]

@rub_etndi where you're the "fck everyone" main character

[Malcolm @InvictusMalcolm]

Guys, have you have tasted winning?

Seriously try it

It tastes amazing

Best thing I've ever tasted in my life

[Ruben @rub_etndi]

I’m my client’s WORST copywriter

We’re a team of 3 copywriters working for a 200k/month info guy

And 50% of my ads are the worst ones

Terrible CTR

Awful CPA

They’re just bad

But at the other 50%?

They are literally printing

Means I’m actually his best copywriter

I’m just testing so many angles

So many different hooks and leads

That I end up finding winners

There isn’t ANY other way to do it

You have to test relentlessly and not be scared to fuck up

Cause guess what? You will fuck up

But if you keep going long enough you’ll win bigger than anyone

It’s just a matter of time

[Malcolm @InvictusMalcolm]

@rub_etndi feel like I've seen this before

[Malcolm @InvictusMalcolm]

In this game called life, there's only 2 viable options to live your life:

All or Nothing

You either have too many girls or you talk to 0

You either have disgusting type of money ou you have 20 bucks and you leave on the beach in Bali

You 100% focus on a task, or you don't at all

ALL or NOTHING

[Malcolm @InvictusMalcolm]

Black Maximalist

[Malcolm @InvictusMalcolm]

Excepts from my boys

Every single mf you meet is an incompetent fck

Incredible

So easy to come up on top

[Ruben @rub_etndi]

If you wanna something done right

In business or with women

Do it yourself

Or if you have one call your brother

No one will do it better than you