Ruben

Creative Strategist | DR Copywriter

[Ruben @rub_etndi]

https://t.co/QTIUZqI0SZ

[Malcolm @InvictusMalcolm]

HIRING EDITORS

I'm looking for editors who are ready to work with a very fast scaling supplement brand spending close on $3M a month

you need to be extremely fast in editing, and you need to be able to edit high quality, AI cinematic ads, high quality AI UGC ads, pixar style, animation ads, and Suno ads

If that's you and you're serious about this opportunity, send me a DM with your portfolio (I'll move extremely fast on this)

Make sure to also a bit of your experience so far in ecom

we probably have THE best culture in the whole ecom space

if you join, you work hard, and you produce high quality work - you WILL be rewarded and you'll love the environment you'll be working in

if you have skills, don't miss this one out

[Ruben @rub_etndi]

@Gianna_design https://t.co/tPg0KICIes

[Ruben @rub_etndi]

any editor able to make realistic mini movies like Resilia? The brands I'm working with need that

[Ruben @rub_etndi]

@ryannedits https://t.co/tPg0KICIes

[Ruben @rub_etndi]

@suayrez You send me a DM bro

[Ruben @rub_etndi]

@claraa_madison4 Shoot me a DM

[Ruben @rub_etndi]

https://t.co/tPg0KIDg40

Check this ad library, that's what I'm talking about

[Ruben @rub_etndi]

@BlackAshley60 For sure

[Ruben @rub_etndi]

@v2perx You DM me if you’re interested

[Ruben @rub_etndi]

@HenryCrochemore ads

[Malcolm @InvictusMalcolm]

now you might think that just recreating the AI video ad is enough

but no

and that's where most people go wrong about swiping winning TikToks

Claude is good yes

but it's only as good as the instructions you give it

here's how we cracked swiping winning TikToks and turning them into winning ads:

1. The prompt

Claude needs to have clear instructions on how to extract the tone and emotional language of the TikTok

How is the avatar speaking?

Does it makes sense to copy the speaking style with the current audience?

Or do you have to change it?

If you don't tell Claude anything and you just "swipe it then add product bridge"...

you're in for a surprise when you launch the batch

2. What part to swipe

What's important in TTS (TikTok Swipe) is understanding what part to swipe

The hook is a must

But is the rest of the script relevant?

Can you swipe the whole script?

Can you only swipe the lead?

This is where your own skills (that you can learn btw) come in place

3. Product introduction

This is CRUCIAL

If you mess up that part, all the work beforehand was a waste time

you need to ask yourself:

How do I introduce this product so that it makes sense with the TT?

How do I make a smooth transition so that it doesn't break the TT energy and doesn't sound salesy?

Claude doesn't know and to do that

YOU'RE the one giving it directions on how to do it correctly

4. The CTA

Again, this is super important

The CTA intensity has to match the content emotional weight

If the TT is highly emotional, focus on lighter CTAs that give emotional outcomes not discounts

In other words, make it make sense

-

By using this process we've been able to spend close on 7 figs a month on AI UGC Ads

AI isn't dead

You just have to do it right

And TikTok Swipes are only one example on how you can do it

[Ruben @rub_etndi]

X is literally THE best place to find gigs as a copywriter in 2026

Don’t sleep on it

[Ruben @rub_etndi]

STOP telling people to quit social media some people are making cash on Facebook ads

[Ruben @rub_etndi]

@anoopdawgg Would like to know more about this op guys

[Ruben @rub_etndi]

Nothing is too hard in life

You’re either too weak

Or you haven’t tried hard enough

[Ruben @rub_etndi]

How to get copywriting clients 101

[Malcolm @InvictusMalcolm]

UPDATE

235k spend

2.32 ROAS

I am COOKING

[Malcolm @InvictusMalcolm]

130k spend on my ad

2.68 ROAS

I'm a fcking G

Let's see to what point we can scale that shit

LFG

[Ruben @rub_etndi]

@InvictusMalcolm What a fucking G

[Ruben @rub_etndi]

Can’t stop cooking 🧑‍🍳