Isabel

ceo @drinklaurels ex @mckinsey @usc

[Isabel @IsabelHalfCaff]

@ShaMizani @TimurNegru can I visit

[DUA LIPA @DUALIPA]

31.05.2026 🤍

[gefen ☕️ @gefensk]

i need $200m if anyone needs my wire info lmk

[Isabel @IsabelHalfCaff]

@calebsloop Packaging looks great

[Audrey Kaufman @KaufmanAudrey]

Locals don’t think LA is evil, only transplants think LA is evil. Because they come here and they do evil shit, because they’re strivers, and then they’re like “it wasn’t me, it was the Santa Ana Winds”

[Isabel @IsabelHalfCaff]

@rachael__nelson that or like

Encinitas

[Isabel @IsabelHalfCaff]

@Jmarkowitz10 @iiiitsandrea Thanks J ❤️

[Isabel @IsabelHalfCaff]

we just finished our first Costco roadshow

genuinely such an incredible way to connect with the everyday shopper. heard all kinds of feedback: too sweet, not sweet enough. too many calories, not enough. people using the Bobby Parrish and Yuka apps in the same aisle as people with T2 diabetes and chronic cardiovascular disease.

but most importantly — we sampled 10k+ cans of Laurel’s, sold 5k+ cans, and the buyer seems happy with us.

consider this us soft launching our inline placement

[Isabel @IsabelHalfCaff]

@MaxMulvihil @Stealx Oh thank god.

[Isabel @IsabelHalfCaff]

@Stealx oh she’s here dw enjoying her French dip

[Isabel @IsabelHalfCaff]

this could cure depression

[Isabel @IsabelHalfCaff]

@Stealx i spent all weekend around the working class, let me have this

[Isabel @IsabelHalfCaff]

@gefensk 😂😂

[Isabel @IsabelHalfCaff]

@calebsloop Omg I’ll have to get

[Isabel @IsabelHalfCaff]

@Stealx @drinklaurels Love you sm

[Iman Jalali @Stealx]

If you want to see what's possible in CPG right now, look at @DrinkLaurels

A brand built less than 2 years ago, now on the shelves of every Whole Foods in America, with a national Target launch a few months from now and a Costco roadshow kicking off today in Texas going after one of the toughest placements in retail.

The best non-promo sales day in company history this week to top it off!

All done by the smartest, scrappiest small team of executioners I've ever seen @IsabelHalfCaff

[Isabel @IsabelHalfCaff]

@orkamichael @drinkorka Welcome back baby ❤️‍🔥

[Alex Kaplan @alexkaplan0]

As of today, you can no longer order a cup of drip coffee at Blank Street Coffee

The evolution is complete

[Isabel @IsabelHalfCaff]

you should be able to bcc yourself on an email thread