@MidwestHedgie I want to ask you a serious, good faith question. You are obviously a successful investor. Where is the alpha in having a far left world view? Or is it irrelevant for stock picking?
@MidwestHedgie Definitely taste! And this isn’t a personal preference thing. There isn’t a single Bev brand that’s over $100MM in sales that is primarily sweetened with monk fruit. Beverage is funny. A drink could cure cancer and someone will still want to know how it tastes.
Sugar and sucralose are the only sweeteners that scale. Period. No one actually cares about sucralose being fake. The same people that bitch about artificial sweeteners will drink a can of Celsius without hesitation. Beverage founders, pls be advised.