I hate AI video, however, this is directionally the way AI video needs to go.
Trying to endlessly generate prompts and roll the dice is awful.
Generating 3D scenes and allowing the user to pick the camera angles, lenses, depth of field, movements, etc, is how AI video needs to be done.
traditional marketing is dying
and Obsession (the 2026 movie) is one of the biggest examples of it
the movie has made $225 million in 2 weeks of launching
and it only costed $750,000 to make
thats a 300x return on production budget
while a Star Wars movie came out a week after
and it costed $166,000,000, more than 220x than obsession
and it's struggling to make a 1x return on production budget
the difference between these 2 movies is that
obsession was incredibly clippable
the clips of that movie are literally trending TikTok audios
people clipped obsession and made it go viral all over social media
they didn't need a $50 million marketing budget or interviews, or a press release
just teenagers on their phone with capcut and tiktok made this movie $225 million in 2 weeks
that's what happens when you're culturally relevant
people's social media feeds are the culture
when you run an ad or pay for a partnership
it's not a part of the culture, it's an interruption and people despise that
when you do clipping for your brand, product, or movie, it blends into the feed
it's one with the culture
people move with the culture, they share it, they react to it, and they build trends around it
the reason people are rushing to go and watch Obsession
is because they keep seeing it on their fyp 20 times a day
it naturally builds curiosity and fomo and they don't want to miss out
clipping blends you into the culture and when you become one with the trends
that's when your costs will literally go down 300x and your ROI will go up 1000x
this is what we see on Content Rewards every single day with our campaigns
where our CPMs get as low as $0.30 to even $0.09
and we see numbers like 400 million views w/ only $100,000 in spend
if you also want to see results like that, DM me and I'll help you
It’s crazy to realize that we’ve reached this point.
What once required a $50,000 budget can now be created in less than an hour for just $5.
No joke. This exact animation cost me just $5.
Breakdown 👇
Today, we introduce Claude for Marketing.
In one chat, Fastlane deploys social media accounts, generates viral content, and posts everything automatically.
You built a product, now make sure the world sees it.
Le premier film IA au monde vient d’être présenté à Cannes.
Vidéo source Higgsfield ci-dessous.
Et le vrai sujet n’est pas le film.
C’est la chaîne de production derrière.
Hell Grind, produit par Higgsfield :
• 95 minutes.
• Moins de 500K$ de budget.
• 400K$ de compute.
• 16 181 générations pour les 253 premiers plans.
Soit environ 64 générations pour obtenir 1 plan final.
C’est ça, le signal que l’on doit relever.
Le cinéma IA n’est pas encore un bouton magique.
C’est ce que l’on appelle une machine d’itération :
• Tu génères.
• Tu jettes.
• Tu compares.
• Tu corriges.
• Tu gardes une cohérence.
• Tu choisis.
Avant, une grosse partie du budget partait dans le plateau, la logistique, les jours de tournage, les équipes.
Maintenant, une partie massive part dans le compute, la direction artistique et la curation.
Higgsfield compare ce film à une production traditionnelle qui aurait pu coûter 50M$.
Eux annoncent moins de 500K$.
Même si le chiffre est à prendre avec prudence, l’ordre de grandeur raconte quelque chose que j’aime particulièrement.
La vidéo suit la même trajectoire que le logiciel :
• Ce qui demandait une infrastructure lourde devient accessible à des équipes beaucoup plus petites.
Mais ça ne supprime pas le métier.
Ça le déplace.
La compétence rare ne sera pas juste “savoir prompter”.
Ce sera savoir piloter une machine créative jusqu’à un résultat cohérent.
Sur 30 secondes, beaucoup peuvent tricher.
Sur 95 minutes, la vérité sort.
Comme disait l’ami Armstrong :
un petit pas pour l’homme...
un grand pas pour les machines.
🚨do you understand what $64/month just made possible…
- one anime episode used to cost $300,000 to produce
- 18 months of studio time
- 50 people minimum
today:
> Claude writes the script: 10 minutes
> Midjourney draws every scene: 20 minutes
> Runway animates the frames: 15 minutes
> ElevenLabs voices every character: 10 minutes
> Suno scores the episode: 5 minutes
> Make uploads automatically: 0 minutes
total: 60 minutes. $64/month
monthly revenue: $8,217
the window is open
article above shows exactly how to build it👇
AI is ready to make full films
Seedance 2.0 now can read your entire shot list to generate a full story.. keep characters, props and set design consistent with one image on BytePlus
duration and consistency is not a problem anymore
here's how with prompts:
This AI cartoon channel made $11,000 from just 3 videos
> 55M views on those 3 shorts
> 22B total views
> without face, studio, or animator
Claude creates the story, AI tools generate the visuals and CapCut puts it together
1-3 hours per video that is ready to post
step-by-step guide in the article below
Animators spend months on an episode, but I pulled off this Gear 5 in a few clicks
Cinematic lighting and raw details that make the 2D original look entirely flat
Seedance 2.0
I almost never share AI generated videos.
As someone who studied film, most viral AI videos make me cringe. They look impressive on the surface but they're hollow. No story structure. No character motivation. No comedic timing. Just pretty visuals with a generic cinematic soundtrack slapped on top and people in the comments losing their minds over rendering quality.
The bar has been on the floor. "AI made this" became the entire value proposition. Nobody asks if it's actually good as a piece of video content.
This one is different.
47 seconds. Three pigeons arguing over a button. The comedic timing actually lands. The voice acting has real intonation, not that flat AI monotone. The camera POV sets up a reveal that pays off. There's a setup, escalation, and a punchline that genuinely caught me off guard.
It's the first AI video I've seen where I forgot it was AI generated and just laughed.
That's the standard. Not "look what AI can do." But "this is actually good and it was made with AI." There's a massive difference between the two and most creators haven't figured that out yet.
It looks like these sketch-style storyboards work really well in Seedance 2.0. I'm going to stick with this approach for a while.
In the video prompt, I only include intent, style, reference and visual approach. It follows the storyboard surprisingly well.
I'm sharing below the GPT Image 2 prompt I use to create the previs, along with the video prompt I use afterwards.
Created on @MartiniArt_