When you price for both roles:
Clients see you as the full-service operation you already are.
Your margin stays intact.
Your budget looks professional.
Your rate reflects your actual labor.
This won't make you a better shooter. It'll just make sure you get paid like one.
Most photographers are leaving thousands on the table every shoot.
Not because their work isn't good. Because they're only charging for one of the two jobs they're doing.