Issac Alejandro

Entrepreneur focusing on the future of business while helping clients navigate their industries with confidence of staying ahead of the rest of the competition.

[Issac Alejandro @IssacsWeb]

@adriankuleszo I've never seen anyone or any business do this anyway, but I get your point

[Issac Alejandro @IssacsWeb]

@annatonger @Forbes I don't know who you are, but congratulations, that's an awesome opportunity and great accomplishment. I'll be looking out for your content!

[Issac Alejandro @IssacsWeb]

@andrewmason @graphicious @descript We're still here, waiting for ya! XD

[Issac Alejandro @IssacsWeb]

@TimStodz I didn't have any limiting beliefs until I got into college.

But I'm recovering that state of mind, it's cathartic to be able to pull the trigger.

It's not about the worry of what ifs, it IS the internal conflict of not following through with your wants and needs.

Just do it.

[Issac Alejandro @IssacsWeb]

You can never do everything perfectly.
Outreach, design, management, accounting, etc.

Focus on what you're good at, but make networking connections in the fields you need to improve on, you can reciprocate your own knowledge for theirs.

You can go far with connections.

[Issac Alejandro @IssacsWeb]

@petergyang also https://t.co/BGmoeaZPIb

[Issac Alejandro @IssacsWeb]

@petergyang https://t.co/5m5uqgOl4q is a lifetime deal with options. Pretty popular with the sumolings, but it's one of those that should serve your needs and is being regularly updated.

[Issac Alejandro @IssacsWeb]

Joseph Sugarman at his finest.

He is probably not the first person to explain this idea, and I'm not trying to take anything away from @dickiebush here, but if you read The Adweek Copywriting handbook, your ads will be so much better because of it.

[Dickie Bush 🚢 @dickiebush]

The goal of your first sentence:

Get the reader to read your next sentence.

So try opening with a:

• Moment in time
• Controversial opinion
• Vulnerable statement
• Strong declarative sentence
• Thought-provoking question

Or, create an open loop.

Just like this tweet.

[Issac Alejandro @IssacsWeb]

Agree, but sometimes you still have a position that you are trying to express that is just subjective, that requires a little more explanation that isn't based on facts or logic. It's just straight up experience.

[Shane Parrish @shaneparrish]

Reasoning in public forces discipline of thought.

It’s like doing math on the chalkboard in front of the class. Every step must be clear and correct, or someone will point out the mistake. There’s no room for fuzzy thinking or skipped steps.

If your reasoning is correct, you have nothing to fear. If it’s wrong, you have everything to learn.

[Shane Parrish @shaneparrish]

Reasoning in public forces discipline of thought.

It’s like doing math on the chalkboard in front of the class. Every step must be clear and correct, or someone will point out the mistake. There’s no room for fuzzy thinking or skipped steps.

If your reasoning is correct, you have nothing to fear. If it’s wrong, you have everything to learn.

[Issac Alejandro @IssacsWeb]

@florinpop17 When the bird logo is officially removed from everyones memory

[Issac Alejandro @IssacsWeb]

@kamalgq Depends on what your doing to be honest.

There are some projects that I can handle myself and I don't need any help, it would just be extra overhead.

Other times, I am fulfilling a request that's outsite of my expertise and I can delegate that to the appropriate person.

[Issac Alejandro @IssacsWeb]

Love me or hate me, there is no in between.

I'm not afraid of sharing my opinion but there is still a graceful way to do it.

Don't crap on another person for no reason, take your position and explain why you believe it's right or better. You create a stonger audience this way.

[Tim Stoddart @TimStodz]

Copywriting tip:

Ruffle some feathers.

Criticize an idea or practice in your industry that you don't like. Give an unpopular opinion. Say who shouldn't buy from you or follow you.

Playing it safe is boring.

Boring doesn't sell.

[Issac Alejandro @IssacsWeb]

How to win friends and influence people...

Share yourself with them.

Don't just be open, be vulnerable.

Yes, some people may, in fact, take advantage, but human instinct is to reciprocate.

This is the true way to connecting and succeeding with everyone you can converse with.

[Issac Alejandro @IssacsWeb]

I don't create content, I just share and reply to others people's posts with my own opinions and analysis.

Not so to say that I won't want to be intentional about my own topics, I just feel that it's ok to share something relevant to my own professional fields.

Working so far.

[Issac Alejandro @IssacsWeb]

There's valuable content and valueless content.

Valuable content shows you how to "X"

Valueless content tries to convince you of "X" to succeed/win

Valuable content will be evergreen, while valueless will fade fast.

Choose wisely on what you post.

[Issac Alejandro @IssacsWeb]

Save your time and money and invest it in the right people, not in the ones that will never be interested enough to be a long term customer.

[Issac Alejandro @IssacsWeb]

STOP WASTING MONEY WITH YOUR ADS!

You've been doing it wrong, here's why...

I bet you've heard that marketing (overall strategy) and sales is a numbers game.

You need to keep pushing, pitching, and selling, eventually, your conversions will go up.

This is the real secret...

[Issac Alejandro @IssacsWeb]

Sell to a person, but this person is a psychographic...

A representation of the minds and emotions and psychological needs of that person.

When you do that you create hyperfocused ads that turn away the people that won't buy and convert the ones that will.

Your sales go way up