Ita

Head of Marketing. Experienced in #MarketingStrategy, Marketing Communications, #InboundMarketing, #ContentMarketing and Social Media Marketing.

[Semrush @semrush]

How to create a #ContentStrategy
👉Set your goals
👉Research your buyer personas
👉Conduct a content audit
👉Optimize existing content
👉Find content & keyword gaps
👉Plan new Content
👉Craft a сontent distribution strategy
👉Measure success

Learn more https://t.co/OQW2VoC6CH.

[Search Engine Land @sengineland]

Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality https://t.co/PPMZNDCD0M

[Marketing Week @MarketingWeekEd]

Brands need to be able to automate email content and campaigns at scale to achieve the personalisation necessary to maximise the channel’s performance.

#spon
https://t.co/iV0FiEQBDU

[Econsultancy @Econsultancy]

Seven factors that will shape search marketing in the second half of 2020 https://t.co/2NYtyIjCmA

[Ita @ItaLapu]

Previously, #keywords were the focus of an SEO strategy; lately, #SEO experts are emphasizing on #topicclusters to achieve optimization. Which method are you using the most?
https://t.co/PtMqSICY0G #contentmarketing #inbound

[CMC Partnership Global @CMC_Change]

"Failing to assess the organisation’s readiness is one of the biggest errors leaders can make when embarking on a major change effort."

In this week's blog, CMC's David Lee provides seven ways to assess organisational change readiness!

https://t.co/om7frZZGy4

#Prosci

[Econsultancy @Econsultancy]

Content design and coronavirus: How do the big five UK banks compare? https://t.co/EUM6lQzdYk

[Search Engine Land @sengineland]

The old marketing playbook isn’t enough during COVID [Video] by @geochingu https://t.co/T3n0YtNJhC

[Ita @ItaLapu]

Very interesting video from @CaspianReport about the global impact of a break-up of the #UK. Most people think of #independence as a local matter but the consequences could cause change for a lot more poeple. #scotland #politicstoday #PoliticsScotland #politicsengland

[Ian Taylor @IanRobertTaylor]

Pleased to share my recent briefing analysis work with @CaspianReport. This time the current situation on a break-up of the #UK, take a look and let me know your thoughts. https://t.co/oZRpjFZQ2Z #PoliticsScotland #Brexit #indyref2

[Search Engine Land @sengineland]

4 takeaways for content marketers in the time of COVID-19 by @geochingu https://t.co/D1ykAPCPxe

[Marketing Week @MarketingWeekEd]

In our latest podcast,@MissPmarketingD @colinalewis and @dvschaick debate how #B2B brands have had to adapt immediately to ‘forced digital transformation’ and why not all #B2B brands are reverting to ‘survival mode’.

https://t.co/Zk37eXz1F7

[Semrush @semrush]

PROVEN: when your #content and ad campaigns successfully use consumer psychology, your business grows 🧠❗Check out these 45 examples of how marketers have put psychology into action 👉 https://t.co/spbNxMpWeo via @crobox

[Ita @ItaLapu]

Very interesting video by @CaspianReport & @IanRobertTaylor about Baltic States & Russian relations. #Lithuania #NATO #baltics #Lietuva

[CaspianReport @CaspianReport]

What would happen to the #Baltic states if tensions escalated, and #Russia #NATO relations came to blows? https://t.co/bhYcilZ85r

[Simon Maycock @mouseholeman]

The moon and venus this evening, over Wadebridge, Cornwall. Worth a zoom in, uploaded in slightly higher res than normal.

[Search Engine Land @sengineland]

COVID-19 and corporate social responsibility in search engine marketing https://t.co/IFIUSB9dct

[Harvard Business Review @HarvardBiz]

It's hard enough to get people to pay attention in meetings when everyone's in the same room. What about when they're calling in from home? https://t.co/OKL3zr3aKF

[Semrush @semrush]

How to find hundreds of #content ideas in a few clicks:

✏️ Go to the Topic Research tool
✏️ Enter your seed keyword
✏️ Find resonating topics and titles
✏️ Discover questions that people are searching for
✏️ Find trending topics

Try it now Right ➡️ https://t.co/F8VCpI1mDe

[Econsultancy @Econsultancy]

Why Chanel is the most influential luxury brand on social [paywall] https://t.co/4vCXp1RhnO

[Search Engine Watch @sewatch]

#SEO competition #research: The complete #guide

#Keywords | #CompetitorResearch | #OrganicRanking | #Google | #SERP | #SEOGuide https://t.co/QWWeIK1KbD

[Marketing Week @MarketingWeekEd]

#Marketers need to deploy creativity against strategic opportunities, a broad audience and balancing long-term and sales-generating activity, says Andrew Geoghegan

https://t.co/8YM8ouBFFW