Don’t be afraid to change the game.
If you’re good enough, the game will come to you.
The best athletes in the world don’t adapt their style to the game, they force others to fit how they play.
I will never know the 9-5, my job doesn’t allow it, and I’m okay with that. I made that bed for myself.
That doesn’t mean you need that same bed to be considered someone who “hustles”. Pick your passion and do it 100%.
#StayDoubted
Did this for the first year of @J1SHouse and is a major part of our success.
Let’s you have earlier failures while you work through what works in the market.
#StayDoubted
The feel of footwear. That's the premise behind Lululemon's entry into the space, building a new list from scratch—for women, mind you—and offering female-specific engineering, such as a heel cup that diminishes soft-tissue impact across the body.
A Thread  🧵
"We believe we do have quite a unique point of view by starting with women first and building this last from scratch and all the iterating we have done," Choe says.
"We are really changing the conversation in this space, so it is about the feeling."