Jas

[Praveen Vaidyanathan @v_praveen]

If it doesn’t feel ridiculous, you haven’t gone far enough

via @davetrott ft. Mike Cessario

[Praveen Vaidyanathan @v_praveen]

Strategy exists because instruction fails

via Joe Burns

[Praveen Vaidyanathan @v_praveen]

Advertising is less about creating demand overnight and more about building and refreshing the mental availability that sustains future sales

via @ProfByron

[Star Gold @StarGoldIndia]

This July, love yourself first & do what makes you happy 💖✨

#JustLoveYourself #JulyAffirmation #SelfLove #Illahi #Bollywood

(Bollywood, Self Love, Just Love Yourself, July Affirmation, Ranbir Kapoor, Illahi, Yeh Jawaani Hai Deewani, Bollywood Songs)

[Praveen Vaidyanathan @v_praveen]

Advertising is so strange it doesn't have to be so square

via Paul Arden

#PraveensNotebook

[Rob Schwartz @Schwartzie14]

John Steinbeck’s definition of advertising. (From “East of Eden):

[Praveen Vaidyanathan @v_praveen]

Strategy exists because instruction fails

via Joe Burns

[Praveen Vaidyanathan @v_praveen]

The pursuit of efficiency has given us a world of function at the expense of meaning

via Sheehan Quirke

[Byron Sharp @ProfByron]

Improve purchase availability by reducing clicks/hurdles

[Praveen Vaidyanathan @v_praveen]

Following an idea through to completion is a modern rite of passage

via Rob Henderson ft. Auren Hoffman

[Rohit @heyrohitai]

ANTHROPIC JUST DROPPED 13 FREE CLAUDE CERTIFICATIONS AND ALMOST NOBODY IS TALKING ABOUT IT.

Not a YouTube playlist.

Not a third-party course.

Official certifications from the team that built Claude.

Free. Forever.

Here is the full list with links:

START HERE

01. Claude 101 — Learn Claude for everyday work
https://t.co/nuKRe4nIQQ

02. AI Fluency: Frameworks and Foundations
https://t.co/ZCq5bBvfCJ

03. Introduction to Agent Skills
https://t.co/vO8GjPWa0u…

FOR DEVELOPERS

04. Building with the Claude API
https://t.co/e9e3OhXagj

05. Claude Code in Action
https://t.co/S1Qqax2ZoJ

06. Intro to Model Context Protocol
https://t.co/X3PX8lCken

07. MCP Advanced Topics
https://t.co/T6zpObreAg

FOR EDUCATION AND NONPROFITS

08. AI Fluency for Students
09. AI Fluency for Educators
10. Teaching AI Fluency
11. AI Fluency for Nonprofits

FOR ENTERPRISE

12. Claude with Amazon Bedrock
13. Claude with Google Cloud Vertex AI

13 courses. 6 skill levels. 5 audiences. 100% free forever.

The engineers getting hired at $150,000 to $300,000 to work with Claude at the highest level are learning exactly this material.

Anthropic's team just made it available to everyone.

Pro tip: Start with Claude 101 then go straight to Claude Code in Action. That is the fastest path from beginner to builder.

Bookmark this before you pay for another AI course.

Follow @ai_rohitt for every Anthropic resource that compounds your skills the moment it drops.

[Praveen Vaidyanathan @v_praveen]

Positioning is the forced occupation of an idea in people’s minds before others do

via Vinny Warren

[Praveen Vaidyanathan @v_praveen]

You don’t know what you’re doing until you’re doing it

via William Todd Schultz's Mind of the Artist https://t.co/ZubeWEK9WE

[Nav Toor @heynavtoor]

I canceled Spotify.
I canceled Disney+.
I canceled Apple TV+.

No more monthly payments.

Claude turned my laptop into a free entertainment hub that’s better than all of them *combined*.

Here are 9 prompts that rebuild the whole system for free (Save this).

[Julian Cole - Strategy Tips @juliancole]

5 places you can find insights.

[Julian Cole - Strategy Tips @juliancole]

1. Editorial
Journalists covering well known topics are forced to come up with a new perspective. You can usually find it in the summary paragraph

[Julian Cole - Strategy Tips @juliancole]

2. ChatGPT
Ask ChatGPT to list 10 cliches, then ask for the complete opposite of those, then you need to use your brain to work out if any can work

3. Stand Up
Comedians structure a one-liner by setting the expectation, then breaking that expectation.

[Julian Cole - Strategy Tips @juliancole]

4. r/ShowerThoughts
They’re dealing in the thoughts that everyone has but have never been mentioned

5. Consumer Interviews
Listen for the hot takes, what are they saying that no one else will? If it bucks the narrative you’re onto something.

[Praveen Vaidyanathan @v_praveen]

Cringe is easy, funny is hard, and in advertising humour signals confidence

via Adi Ignatius ft. John Cleese

[Tim Cook @tim_cook]

Welcome back coach! Ted Lasso returns August 5 on @AppleTV!