Jacob Arthur

EKU Marketing major.

[Jacob Arthur @JArthur26]

@DerekHansford3 Networking is great in all markets, especially the sports world. The people you know are very, if not more in some cases,important than what you know. #EKUSportsMarketing

[Jacob Arthur @JArthur26]

Especially ones you are not familiar with. Once you can connect with sports fans, that’s how you get their loyalty. https://t.co/2oqkwmZX2F

[Jacob Arthur @JArthur26]

#EKUSportsMarketing A tip I would have to be successful in the sport marketing world, know your sport. There’s nothing sports fans hate more than someone who is marketing in that sport, and doesn’t know anything about it. Stay in your lane, don’t try and stretch to every sport..

[Jacob Arthur @JArthur26]

@DerekHansford3 SeatGeek has really taken off. It was a long shot for this guy to take, but it has definitely paid off for him already.

[Jacob Arthur @JArthur26]

generation than whenever he was an actual celebrity when he was boxing. It has kept him relevant in peoples eyes. As well as grew a lifelong brand with his grills being a top brand in their market. https://t.co/zbh6FEnx9G

[Jacob Arthur @JArthur26]

#EKUSportsMarketing A great example of entrepreneurship in the sports world is whenever athletes turn their money into a business to continue growth after their careers. Many athletes such as Venus Williams, Magic Johnson, and more turned to using their name and popularity to...

[Jacob Arthur @JArthur26]

help grow a business of their own. They can use their fan following to help that business start off, and once people see it and realize it is a quality product, more will continue to join in. George Foreman is a great example, as his grills made him more known in today's...

[Jacob Arthur @JArthur26]

@noah_ntlt4 You are right. But in this instance, it was Nike’s delay into the soccer world that gave adidas this lead. But Nike has shown interest to not only grow, but takeover the soccer world. They just need to look at what adidas has done to stay on top, and adapt it.

[Jacob Arthur @JArthur26]

#EKUSportsMarketing Nike is arguably the most premier brand of sport wear and attire in the world. Their biggest competitor in my eyes, would be Adidas. Unlike other competitors, Adidas actually has a better brand than Nike in a sport, soccer. Adidas is the premier brand in...

[Jacob Arthur @JArthur26]

@EkuJustin This is what I did my post over as well. Nike is so used to being top dog, but Adidas has threatened that, and if Nike doesn’t do the right research, they could lose more grip to them in the future. #EKUSportsMarketing

[Jacob Arthur @JArthur26]

https://t.co/4poPLX0XWe

[Jacob Arthur @JArthur26]

Top of the soccer world. And obviously, Nike has done one. As this year their efforts have them projected to beat adidas at the World Cup, for the first time in a long time. This means they did their research, and capitalized on their findings. #EKUSportsMarketing

[Jacob Arthur @JArthur26]

@RDakotaCollins1 @MrMarketingPhD I feel like baseball has so many games, teams need to find more effective and efficient ways to fill gaps in the non-elite games and this is a great way for them to do that. #EKUSportsMarketing

[Jacob Arthur @JArthur26]

#EKUSportsMarketing https://t.co/uAtkY7hv35

[Jacob Arthur @JArthur26]

A great example of a sport org. selling, is whenever @ufc vegan their @Reebok sponsorship. This allowed for them to become more uniform like other major sports leagues, and allowed for fans to buy a uniformed gear set to wear in support of their favorite fighters.

[Jacob Arthur @JArthur26]

@MrMarketingPhD @Nike Sorry I forgot to add that in. After these ads ran Nike saw increases in online sales as a lot of these ads ran on Hulu and mobile app streaming. As well as running shoe sales by 10% increase as well. #EKUSportsMarketing https://t.co/4YITorXuGN

[Jacob Arthur @JArthur26]

When @Nike ran their new campaign to get people active and running, they used a more relatable approach. Their main model for this ad was someone who didn’t want to run or be active, but saw how easy it was with the new shoes. This was a success for Nike as they reached an...

[Jacob Arthur @JArthur26]

https://t.co/5z35LOowcy

[Jacob Arthur @JArthur26]

A great marketing promotion by a sports team is when @PennStateFball does their iconic white out game. This guarantees a sell out almost everytime and creates an atmosphere topped by no other fan base in the nation. #EKUSportsMarketing