Julie Cottineau

My business is branding. I teach you how to improve yours Former VP Brand at @Virgin, entrepreneur, author of TWIST (Amazon)

[Julie Cottineau @JCottin]

They say being a parent is the toughest job of all. We're checking out some inspiring TWISTS from DadPreneurs whose dad status has encouraged their entrepreneurial pursuits. Now on the BrandTwist blog: https://t.co/uFcygFflYx

Happy Father's Day!

[Julie Cottineau @JCottin]

Truths about digital Transformation. Great points. Could also be said about branding. #Briteconf Brands. Innovation. Technology

[Julie Cottineau @JCottin]

Excited to learn at #Briteconf @Columbia_Biz

[Julie Cottineau @JCottin]

Opening talk at Columbia Business School #Briteconf on Digital Transformation by David Rogers “fall in love with the problem, not the solution.”

[Julie Cottineau @JCottin]

What you stand for & offer = your #brand & comes 1st before #marketing. Strong brand drives marketing. Learn more: https://t.co/BVtbtLX1DV

[Julie Cottineau @JCottin]

Common mistake: targeting everyone but reaching no one. #entrepreneurship #branding #marketing

[Julie Cottineau @JCottin]

Is there more you can do to #market your #brand & #biz in social media? Yep! Here are 4 Unconventional Ways: https://t.co/LiEWF07aS1

[Julie Cottineau @JCottin]

"Motivational! I've given recommendations to several clients about Brand School." - Liz O. https://t.co/jZJO8i3zHl

[Julie Cottineau @JCottin]

Think Richard Branson, Steve Jobs, Beyonce. Their strong #PersonalBrands imply trust & allow us to forgive mistakes.

[Julie Cottineau @JCottin]

Brand taglines are changeable, add flexibility & permit fine-tuning of your message. Learn more:https://t.co/BVtbtLX1DV

[Julie Cottineau @JCottin]

#Consumers are more willing to invest their emotional attachment when they connect with a #strong brand story.

[Julie Cottineau @JCottin]

We're bombarded by choice, but the power of a great brand is to break through...
https://t.co/YGUPFIWFNN

[Julie Cottineau @JCottin]

"Brand School helped me grow my #business, worth & passionately share what I love with others." - Deborah Coulter https://t.co/jZJO8i3zHl

[Julie Cottineau @JCottin]

Common biz-building & #branding mistake: targeting everyone but reaching no one.

[Julie Cottineau @JCottin]

Great #brands are stories well told. We want to read them over & over - and they become best sellers.

[Julie Cottineau @JCottin]

Brands are NOT names, logos, ads. They are MORE than this. They are an experience

[Julie Cottineau @JCottin]

"Brand School had great examples of real companies. I was able to dig even deeper." - Brenda C. https://t.co/jZJO8i3zHl

[Julie Cottineau @JCottin]

What separates the dreamers from the doers? It's more than the ability to come up with great ideas, more: https://t.co/skHAr4Pc4k #entrepreneurs

[Julie Cottineau @JCottin]

"Julie's examples & insightful comments in Brand School inspired me to think outside the box, Thank you!" - Jamie L. https://t.co/jZJO8i3zHl

[Julie Cottineau @JCottin]

#Brand Concept: bring your whole self to work, otherwise you suffocate what is unique about you.

[Julie Cottineau @JCottin]

I'm a big believer in lateral thinking, look for an out-of-category twist that can help break through branding challenges.