Janine Gordon

World traveler, lover of Icelandic horses, memoirist, collector of antique jewelry, strategic marketing communications aficionado

[Janine Gordon @JGordonPeppcomm]

.@LuxurySociety is right. Brands need to find their worth in tech, lifestyle, price appeal AND exclusivity: https://t.co/NomIpxQCtK

[Janine Gordon @JGordonPeppcomm]

.@chenilleyuyu #CostPerEngagment sounds nice in theory but, is challenging in practice:https://t.co/uvpsl0sDMw @Digiday #InfluencerMarketing

[Janine Gordon @JGordonPeppcomm]

#LuxuryBrands must appeal to consumers on value rather than brand to ensure the most successful engagement levels: https://t.co/y2a0EU3l3F

[Janine Gordon @JGordonPeppcomm]

.@LuxuryDaily questions why most marketers worldwide have yet to define a #mobile strategy plan: https://t.co/kEo1x6p8sf

[Janine Gordon @JGordonPeppcomm]

#LuxuryBrands need to strengthen male engagement before taking advantage of #mobileapp shopping this September: https://t.co/jp6nyNJNRm

[Janine Gordon @JGordonPeppcomm]

Contrary to popular belief, smaller numbers of followers can lead to higher #EngagementLevels for #brands: https://t.co/LzEL4mfrWi

[Luxury Society @LuxurySociety]

What’s The True Potential Of #VirtualReality For #Luxury Brands? #VR
https://t.co/N3U6zX2KI6?

[Janine Gordon @JGordonPeppcomm]

To determine #ROI, content marketers examine more than #EngagementNumbers. Who is choosing to interact? Why? https://t.co/v0gpSa3yq2

[Janine Gordon @JGordonPeppcomm]

#LuxuryBrands fall behind on the tech front as #VirtualReality helps brands create more engaging experiences:https://t.co/JiWjJGM0y1

[Janine Gordon @JGordonPeppcomm]

A new and younger generation is proving to be more concerned with the #future than #Millennials: "Generation Z." https://t.co/tgCE9Vjo91

[Janine Gordon @JGordonPeppcomm]

Engagement numbers for #creativeadvertising are inconsistent suggesting that #millennials are immune to advertising: https://t.co/kRLcfxeHHr

[Luxury Daily @LuxuryDaily]

Five technologies that will transform customer service in five years: @forrester https://t.co/GxEiUqJmoe

[Janine Gordon @JGordonPeppcomm]

Traveling is not just a leisurely activity. #Businesstravel can increase staff #engagement and overall productivity https://t.co/9RtIi0Exbz

[Janine Gordon @JGordonPeppcomm]

The growing number of #women in the workplace is one reason why the U.S. #spamarket is significantly expanding: https://t.co/wIiGv4Sdfm

[Peppercomm, a Ruder Finn Group company @Peppercomm]

.@kevinmullaney explains how #snapchat is changing the rules of social advertising via @LinkedInPulse https://t.co/akwEgAh0Fa

[Janine Gordon @JGordonPeppcomm]

CEO of #Toluna finds that #millennials share traditional media if it offers value outside of the promoted product: https://t.co/RmNFOCK2QM

[Janine Gordon @JGordonPeppcomm]

To attract a greater number of viewers, #publishers are reporting through "homegrown definitions of #engagement:" https://t.co/Lj9eitNcPk

[Janine Gordon @JGordonPeppcomm]

With the rise of #adblocking users, publishers explore other ways of exchanging value with their readers by #email: https://t.co/f3L7ODsKeh

[Janine Gordon @JGordonPeppcomm]

Mobile #apps are ensuring that a consumer's #buying process is as "frictionless" as possible: https://t.co/PH0NonFwPe

[Janine Gordon @JGordonPeppcomm]

Should #luxurybrands look for ways to bring the in-store experience #online? Founder of #Fivestory votes yes: https://t.co/oSSLtSzlBh