@AditiRajasthan True, but mindset alone doesn't carry you through bad weeks. Systems do. If the business only runs when you feel good, it's fragile. Build it so a bad week for you isn't a bad week for the numbers.
@readfoundedco Whatever rate makes the unit economics work. If 2% converts profitably, getting it to 3% is nice, but 10x reach at 2% beats 3% on the audience you already have.
@pmitu As a business owner, I've stopped saying "never."
Every time I decided something was the limit, I ended up blowing past it. I run my business as if there's no ceiling, and subsequently I keep reaching places I couldn't have imagined when I started.
marketing is hard because you don’t understand psychology.
once you understand what your buyer is thinking and why they make decisions
the equation becomes simpler.
talk to your buyer. a lot.