Jesse Itzler's Knicks theme song "Go New York Go" is a story every entrepreneur should hear.
"The Knicks paid me $4,000. It cost me $4,800 to make the song."
He lost $800...
...but gained something much more valuable: credibility.
That one song led to theme songs for NBA teams across the league, an NBA Emmy-winning campaign, and eventually a company he sold for $16 million.
"Sometimes the first opportunity isn't about making money—it's about creating momentum."
35 years later the song remains a soundtrack for the Knicks and streams on Spotify skyrocketed by 29,000% since the Knicks won the championship.
Just a reminder: The Cavs are the defending Analytic Champs and the Spurs own the distinction of being the 46 Minute Champions. Congratulations to both franchises🤣
Yes, yes we will rock our championship gear for as long as we want to because it’s been 53 years (a lot of us not as long because we weren’t alive but still) and we aren’t going to stop after a month.
Sincerely
Knicks fans
#alwaysknicks
“What they gon say now? Can’t say a damn thing now, this is what we do. You a champ now bruh”
Mikal bridges faced A LOT of scrutiny for what we gave up for him, something that was completely out of his control
This championship proved his worth and more 🏆