JPat

[JPat @JPatCourtney]

Step 1: Track calories in and track calories out on a daily basis. Keep In < Out.

Having one goal that you can't cheat or rationalize is important.

Apps like @MyFitnessPal and the @GarminFitness watch make this easier and based on your real activity levels day-to-day.

Step 2: Optimize to help you hit your only goal in the most comfortable and repeatable way. For me that's looked like skipping breakfast so I can have 2 normal size meals. It also means heavy cardio so I can still eat things I love.

Step 3: Track your streaks and % hit rate week over week or month over month for your daily goal. The daily goal should be binary, but the long term goal is to increase consistency, not feel like you've lost and give up.

[JPat @JPatCourtney]

@thesamparr

[JPat @JPatCourtney]

Beautiful. I lost Duke in June. We were together from 22-36. Across cities, jobs, relationships, marriage, children… he was the only one there for every day of it. My closest friend, always ready, always game. Losing him feels like losing a more adventurous part of myself. Miss him.

[JPat @JPatCourtney]

@Austen God forbid I call my 3 year old anything but “big girl” right now. She’ll set me straight.

[JPat @JPatCourtney]

@ankurnagpal 5 weeks ago my wife and I were looking at houses in Asheville. Then the weather turned in Miami and we’re talking about how much we love our house.

I think we’re going to start seeing a new younger generation of snowbirds soon.

[JPat @JPatCourtney]

@KateBour 🌶️

[JPat @JPatCourtney]

@thisiskp_ EV of the most common approach is often higher than chasing the most effective approach when you factor in the failure rate.

Just something to consider for all us over-optimizers.

[JPat @JPatCourtney]

@Core_Anton Already been said many times, but if you’re just starting out, the answer is always to find a person and approach that person, talk to that person 1-to-1. Don’t try anything fancy, just ask individual people to talk to you.

[JPat @JPatCourtney]

P.S. I'm a Lovevery customer, and their stuff is great. We held off for a while because it's a bit overpriced, but in a moment of panic about development milestones we caved and we have since bought a few packs.

[JPat @JPatCourtney]

What are your customers most emotional about?

Focus your messaging there. Especially your direct response copy.

[JPat @JPatCourtney]

@thesamparr Americana - a 400 year history of capitalism. Reads like fiction but when it’s over you’ll have learned stuff. https://t.co/gAEb8EOSEs

[JPat @JPatCourtney]

@rjmancuso This is great! So important to reduce the cost and systematize feedback from customers.

[JPat @JPatCourtney]

@levelsio Definitely. free can drive growth, but cash can also drive growth. If you’re not in a land grab, charge for it. Then use the cash to build sustainable growth.

[JPat @JPatCourtney]

#7 The Gauntlet

When you don't need to know what's best, just what works

Create a gauntlet of challenges/standards, then push lots of ideas through the gauntlet. Kill them at each step and see what comes out the other side. You'll move fast and have things that work.

[JPat @JPatCourtney]

#6 Stalker Style

When you don't trust what your customers are saying, but you still need to learn from them.

Watch customers use it. Use tools designed to help make this happen, or just show it to your friend's husband who happens to be in the industry.