Jocelyn Pysarchuk

Vice President of Knowledge Transfer, @AMTAMassage | Communications & Marketing Professional | Program Development Leader

[Jocelyn Pysarchuk @JPysarchuk]

There's still time to bring your marketing efforts outside, but when it comes to successful planning, all the details have to be airtight (with a contingency plan, of course). Good planning tips from @EventMarketer. #ExperientialMarketing https://t.co/NccoSIPxuf

[Jocelyn Pysarchuk @JPysarchuk]

It's not always easy, but to #LeadByExample, we need to be positive these during uncertain times. @heidizaks for @Inc shares that we should be optimistic, but also realistic, when communicating to our team members. #LeadershipAdvice https://t.co/TPLFGYMtNi

[Jocelyn Pysarchuk @JPysarchuk]

Communication is essential to the success of remote teams but some communication channels work better than others. Everything can't be done over Slack the same way that everything can't be done over a video conference. Good read, @verynichey. #RemoteWork https://t.co/35upqBj2HE

[Jocelyn Pysarchuk @JPysarchuk]

I like the idea of continuing established collaboration habits, like daily check-ins, even when we do return to the office. They create transparency and help distribute tasks and they'll be critical if some of the team remains remote. #RemoteWork https://t.co/QsVSBH9Pjx

[Jocelyn Pysarchuk @JPysarchuk]

Love the idea here to focus on how your brand can both solve problems and deliver joy. By fully embracing a change in your #marketing and #communications plan to meet the needs of the moment, you'll be much better off for it in the long-run. #BrandStrategy https://t.co/WX4Za9TW4W

[Jocelyn Pysarchuk @JPysarchuk]

This ad really resonates because, while it tells a powerful visual story, it also follows it up with an actionable, #PurposeDriven initiative. #Marketing https://t.co/t6cvQQqCEO

[Jocelyn Pysarchuk @JPysarchuk]

While a personal #mentor is really valuable, I think there's definitely something to broadening your definition of #mentorship. Opting for 'DIY mentorship' is a good way to make sure you're not missing opportunities to learn and grow. https://t.co/MKru4ulY5O

[Jocelyn Pysarchuk @JPysarchuk]

Especially now, we need to inspire our team members! @jhagel and @jseelybrown for @HarvardBiz suggest that leaders cultivate passion through powerful questions and by tracking performance trajectory. Focusing on the long-term increases #EmployeeEngagement. https://t.co/2MuAHsw1AD

[Jocelyn Pysarchuk @JPysarchuk]

@LaraHBalazs Yes! Time off is more important now than ever. Great read, thanks for sharing.

[Jocelyn Pysarchuk @JPysarchuk]

Feedback and self-reflection are so important to #RemoteWork success but they can be hard to get. I like @HeatherReyhan's suggestions on how to make it easy for your team to share what's working and what isn't. https://t.co/nQiaR105Wu

[Jocelyn Pysarchuk @JPysarchuk]

Reverse mentoring is an interesting concept. In the best teams, strong ideas can be found at every level! Fresh ideas and different skillsets can add tremendous value—all the more so, when combined with the experience of more senior members of the team.

https://t.co/TOOfxRQOQ3

[Jocelyn Pysarchuk @JPysarchuk]

@RichJeanneret @FastCompany Thanks for sharing, Rich! I really like the idea of practicing daily gratitude too.

[Jocelyn Pysarchuk @JPysarchuk]

“45% of consumers have changed brand preferences during pandemic” is among the insights to watch from @KetchumPR’s 2020 Brand Reckoning research findings. It’s clear recent events have driven many to revisit purchasing choices & relationships with #brands. https://t.co/A18NKsezHM

[Jocelyn Pysarchuk @JPysarchuk]

Leading by example sets the tone for a positive work culture. Small things like refraining from sending emails over the weekend can go a long way in signaling to your team that free time is valuable and respected. @StephanieABurns #WomenInLeadership https://t.co/pZujuDbobk

[Jocelyn Pysarchuk @JPysarchuk]

"All the #marketing and pricing in the world won't make your brand memorable if your employees don't live and communicate that feeling." Good point, @StartupPro. If your team is connected, that feeling has a better chance of spilling over to your audience. https://t.co/7LXT0tM3Fg

[Jocelyn Pysarchuk @JPysarchuk]

It's important for leaders to understand the differences that exist within individual working experiences right now. Everyone's facing unique challenges and addressing those challenges is key to building a strong, sustainable #CompanyCulture. @katie_jacobs https://t.co/Hkv2kUIPPD

[Jocelyn Pysarchuk @JPysarchuk]

"The biggest takeaway was - what's the most you can do and not the least you can get away with?" I love the thinking here. It's all about comms strategies that focus on how you're going above and beyond for your team and your customers. #Communications https://t.co/vMgDHSbzF4

[Jocelyn Pysarchuk @JPysarchuk]

Positive #leadership is so effective because it shows people your confidence in their ability to achieve the "impossible." That's a great driver of both performance and innovation. Plus, it creates a really supportive environment. #PositiveLeadership https://t.co/iyixmnb1BR

[Jocelyn Pysarchuk @JPysarchuk]

Given the way @TikTok has grown this year, I'm not too surprised to see this. I am, however, interested to see how #marketers produce content that follows the platform's motto, "Don't Make Ads, Make TikToks." #Marketing #Creativity https://t.co/GV7P7XC1Jl

[Jocelyn Pysarchuk @JPysarchuk]

I love the idea of adopting the "grandparent rule" when having coaching conversations. Leaders should be focused on listening and offering respect without interrupting or continuously thinking of what to say next. Thanks, @FlynnHeathHolt. #Mentorship https://t.co/dYKju3tQqE