This would be true if the purpose of reading was purely utilitarian. No one is looking at maps for anything other than information; people read for a wide variety of purposes, many of which are contingent on the idea that original thought is involved.
It's so funny that in 99% of the world, football is represented by barefoot kids in the streets, makeshift goalposts and mismatched jerseys
And then there's the one country where apparently only the wealthy can play it lmao