Jenna (Weiner) Crane

VP Marketing @ Triple Whale

[Maxx Blank 🐳 @aryehMaxx]

Every marketer says they “listen to the customer.”

But when you actually read hundreds of social comments, you realize how much you’re missing.

Here’s how one brand used AI to turn their Meta comment section into a growth engine 👇

[Triple Whale 🐳 @triplewhale]

We’re fuelling your BFCM spend with a $10K giveaway.

Activate Sonar Send by October 31 for your chance to win. Four Triple Whale customers will each get $10,000—no gimmicks, just pure ad fuel for your next big campaign.

https://t.co/GABCZt7X7D

[Joe Marston | Ecom Growth @JoeJMarston]

We’ve built a @triplewhale Moby agent that can help DTC brands unlock £3–£5 more margin per customer.

We built a couple of reports in TW using Moby prompts and they surfaced some very clear trends that can directly inform how we set and test free shipping thresholds:

(the analysis was on a client who was looking for BAU offer suggestions/insights).

Key findings:

❌ Cart abandonment spikes hard at $90–99
65%+ of carts in this band never convert, right below the current $100 free shipping threshold.

✅ Abandonment drops to 45% at $100+
Once customers tip into triple digits, the conversion rate stabilises.

📉 AOVs naturally flatten in the $105–124 range
It’s where most high-intent orders cluster before falling off again.

What we’re testing now:

1. Lower thresholds to $90 / $95 to ease abandonment cliffs
2. Auto-suggest $10–15 items at checkout to tip carts above $100
3. Test $120 threshold (where AOV flattens anyway)
4. Charge shipping on sub-$90 carts to unlock margin during BFCM

If you're heading into BFCM with aggressive offers or tight margins, this is a low-effort way to unlock more profit per order, without touching your ad account.

Most brands focus on discounts, but optimising your shipping threshold could quietly drive £3–5 more margin per customer.

[Jenna (Weiner) Crane @JWein75]

@Craigels123 @aryehMaxx Sure thing, it's here! https://t.co/8Am1YBaD4g

[Triple Whale 🐳 @triplewhale]

We're not claiming we're changing lives... but 👶

[Maxx Blank 🐳 @aryehMaxx]

BFCM used to be chaos.

My wife and I would sit at the kitchen table, spreadsheets everywhere, guessing:
– How much inventory to order
– How fast SKUs would move
– If we had enough cash to cover it

Truth: I was flying blind.

That’s why we built Forecasting in Moby.
All your store data → accurate forecasts in seconds.

One customer told us: “5 minutes with Moby gave us the same forecast it used to take days to build in spreadsheets.”

Forecasting just became a superpower.

[Triple Whale 🐳 @triplewhale]

Brands can now project revenue, budget ad spend, and predict ROAS with accuracy they can trust with Moby Forecasting.

Simple on the outside, revolutionary under the hood. Book a demo to learn more.

https://t.co/y4swRx025U

[Triple Whale 🐳 @triplewhale]

Claude’s smartest model yet, now the default in Moby.⚡

In close collaboration with the @AnthropicAI team, we've been testing Claude's new Sonnet 4.5 ahead of launch.

It has delivered a 10% lift in our SQL accuracy benchmarks, along with smarter analytics, more trustworthy insights, and so much more.

[Olly Hudson @oliverwhudson]

We built a Moby agent in @triplewhale that helps DTC brands unlock £3–5 more margin per customer, without touching their ad account.

As BFCM approaches, most brands are about to discount harder and sacrifice margin to stay competitive.

So we asked a better question: where should your free shipping threshold actually sit (according to your real customer behaviour?)

👇 Here’s what we uncovered (with full data visuals) and what we’re testing off the back of it.

[Jenna (Weiner) Crane @JWein75]

@httpsean_ca Love to hear it @httpsean_ca! What are your favorite ways to use it?

[AJ Orbach 🐳 @AY_Orbach]

Small update to Moby that is just 🤯

Parallel tool calling, so now Moby can run Parallel agents and in this agents many tools at once 🐳

it builds a real time dependency graph so it knows what tools can run in parallel and what need to run sequential.

[Maxx Blank 🐳 @aryehMaxx]

A year ago, someone asked me:

"If Triple Whale were a person, who would they be?"

Back then, we didn’t have a clear answer. We were scrappy. Hungry. Still figuring out who we were.

Today's launch changes that whole perspective.

We're introducing 35+ product updates in one shot for BFCM.

Tools that make brands smarter. Faster. More confident. All ahead of the biggest weekend of the year.

I'm so proud of how the team has pushed the envelope on this one from the product innovation to the bold creative.

In just a year, it feels like we're finally coming into our own.

And this is just the beginning.

[AJ Orbach 🐳 @AY_Orbach]

We just launched 35+ product updates to help brands crush BFCM.

The crazy part?
We could launch 35 more next month if we wanted to...

That’s how much is coming down the pipeline.

The team is firing on all cylinders — sales, marketing, product. In particular, the designs for this campaign are game-changing.

If I saw this launch from the outside, I’d think:

"That’s a cool company. I want to work with them."

Check out all the updates 👉 https://t.co/4M9WgjL8eb

[Triple Whale 🐳 @triplewhale]

BFCM isn’t just another busy season.

It’s when brands hit their biggest numbers of the year.

We just rolled out 35+ new product updates to make sure you break records again in 2025. 🧵

[“Downtown” Logan Brown 🐳 @loganbbrown]

If you're in DTC + planning BFCM '25 + have Klaviyo this agent is an absolute banger

Even if you don't trust me, maybe @ecomchasedimond or @jsappington can convince you

It even uses Gemini to analyze your actual email campaign creative from 2024 BFCM 🍾

[Jenna (Weiner) Crane @JWein75]

@austriker27 @aryehMaxx Heck yeah! 🐋 Let me know what you think of the BFCM Workspace!

[Jenna (Weiner) Crane @JWein75]

@austriker27 @aryehMaxx Nope, all you need is a free Triple Whale account!

[Maxx Blank 🐳 @aryehMaxx]

In 2021 I had 2 loans on my house. I was $500k in debt. I told my wife we’d be ok...

Today, the company I co-founded (Triple Whale) is used by 50k brands. And now, we’re making our biggest update yet:

Introducing the Black Friday AI Workspace.

It's like ChatGPT + Zapier BUT with all of your historic Black Friday performance and real time business context.

It can plan, create and run your Black Friday.

Oh, and we made it 100% FREE... (usually $1–5k/month).

If you’ve already heard about or used Moby (our AI), it’s now 11x more powerful.

Here’s what’s inside the workspace:

1. Dashboards: We connect your entire stack (ads, email, inventory, CAC, LTV) into one command center. Track performance across your business in real time.

2. Chat: It’s like ChatGPT, except instead of pulling answers from Reddit, it’s trained on $1.4B in Black Friday revenue and your entire tech stack. In the last month it's gotten 30x smarter and now writes its own code to solve problems.

3. Agents: Agents are like AI employees. We’re launching 3 Black Friday Agents. These agents can optimize ad budgets and do 80% of email/sms work. Each Agent run uses hundreds of API calls and we’re covering the bill for it.
--------------------------
4 years ago I asked @AY_Orbach and @IvanChernykh4 if they wanted to be my business partners. They were living on government food stipends; I had $500k in debt.

Today, we're proud that Triple Whale serves 50,000 brands and has 180 employees.

All thanks to immense support from brands like you and our Incredible supporters and investors like: @Shopify @ShaanVP @iamshackelford @EggrolI @Pdfd2diamond (too many to mention but thank you all ❤️)

Our mission is simple: give every business the intelligence to grow faster and more efficiently.

Today is ONE massive step towards that future.

And the best part? This is COMPLETELY free. Link is below this post.
---------------------------
Not enough? We’re also giving away our entire $1.4B Black Friday Benchmark dataset.

It shows exactly where the best brands run ads, how they spend, and what works.

No one else has this amount of data.

RT + comment “Moby” and I’ll DM it to you.

[AJ Orbach 🐳 @AY_Orbach]

Moby🐳 now supports multi-model AI selection! Switch seamlessly between Claude 4.1 Opus, GPT-4o, Gemini 2.5 Pro, and 7 other models directly in your chat interface. Customize your AI experience to match your marketing workflow. Now live for all users. 🚀

GPT 5 coming soon...

[Ash @ashvinmelwani]

In light of everything that's happened this week, there’s a few things I want to say.

I have been rocking with Triple Whale and the founding team since they launched in 2021.

I was literally in the middle of hiring and training an intern on how to build a whole reporting dashboard in Google Sheets when I saw AJ post something in AdLeaks (IYKYK) about a new app he was creating.

We had a conversation about what my needs were and what I was looking for and a few months later, these guys literally built the one app that I eventually opened every hour on the hour everyday for the last 4 years.

I was lucky enough to be close to the founding team to give feedback constantly. I felt like I was actually being heard and whatever was missing in my tech stack, they built it and they built it well.

Yes there were times where features were shipped and they missed the mark. Name one company that is perfect. Are you perfect? Do you have a 100% hit rate on all the new ads you launch in your ad account?

Absolutely not.

It was the same when Moby was initially introduced. Did I need another LLM to talk to about my data? Was it cool to ask “what was my NCAC on November 4th compared to October 4th” and get an answer? Sure. Did I need it for everyday use? No. I told AJ and Maxx this.

But what I also told them was I’ve been trying to leverage ChatGPT and Claude to help me and my team increase our output when it came to ads and more specifically static ads.

I have 240 active ads in my ad account right now. Most of them are statics.

I have tested THOUSANDS if not TENS OF THOUSANDS of static ads over the years.

I am constantly fighting this battle of trying to come up with new ideas, new angles, new concepts.

I’ve tried to use LLMs like ChatGPT and Claude to generate new ideas, but the problem is every output is generic and trash. Weak headlines. No edge. Same recycled AI slop over and over. No matter how many documents I upload with my data, customer reviews, post purchase surveys etc to help train the AI.

Maxx emailed me 2 months ago saying they had something big coming.

When Maxx or AJ emails you to get on a call, you’re going to get on a call.

Point blank Moby and Triple Whale have access to $50B+ in ecom data.

It has access to every single ad and its associated metrics from my ad accounts for the last 4 years.

Does ChatGPT have access to all of your Shopify Data? Your Meta data? TikTok? Snapchat? Klaviyo? LTV numbers? No. It doesn’t.

Maxx made me realize… why wouldn’t you want to leverage this AI that is TRAINED ON YOUR DATA?

He walked me through this AI Agent that would analyze every single data point in my ad account from a creative standpoint and then spit out a ton of iterations based on current winners, new ideas and angles that I could potentially test, the list went on.

I don’t know about you but I am leveraging this, my creative team is leveraging this, and if Zuck lets me, I am going to be testing a TON of static ads with different angles, headlines, and concepts that are based on our actual data.

You want to scale your ad account? Ship more ads. But don't just throw shit at the wall and see what sticks, ship ads that are backed by your own data.

That's how you scale your brand, not debating whether or not to use ABO vs CBO.

Not to mention this is just one pre-trained AI Agent that can be leveraged within Triple Whale. I will be exploring more and seeing what’s possible with Moby.

If you are at all interested, comment "MOBY" and I'll send you Triple Whale's complete Agent Library (100+ pre-built agents) which can be used to help automate a ton of operations.

Test it out yourself here even if you’re not using TW: https://t.co/hL3tI19CDl

And finally, yes I am a #TripleWhalePartner and a proud one.

I am always impressed by what this company has done and will continue to do for the community.