Today we're bringing Brex Embedded to one of the most operationally complex environments in the US economy – automotive retail.
Dealer groups run complicated businesses - multiple rooftops, international OEM parts, global spend hitting departments daily. Yet most are still managing it all with paper checks.
Brex for Tekion Spend changes that. Integrating directly into the market leading dealer management system in Tekion, cards are now issued at the moment of PO approval, transactions auto-reconcile, and vendor payments shift from ACH to cards.
The Brex Embedded thesis keeps proving out. Don't ask customers to change their workflows. Embed into the leading AI platforms they already run their business on and let the infrastructure do the work.
Introducing Brex for @tekioncorp Spend: corporate cards built for the way dealerships actually work.
Brex for Tekion Spend embeds physical and virtual cards directly inside the Tekion’s workflows that govern every dollar, so teams move fast without losing control.
Dealers can now 👇
You have no experience.
You’ve never started a company.
You’ve never had a full time job.
Nike is going to kill you.
You’re a kid.
You don’t have technical skills.
You shouldn’t build hardware.
Apple is going to kill you.
You can’t build hardware.
You can’t measure heart rate non-invasively.
Athletes don’t care about recovery.
Under Armour is going to kill you.
It won’t be accurate.
You don’t listen.
You’re an ineffective leader.
You can’t recruit great talent.
You’re going to have to pay every athlete.
You can’t measure sleep non-invasively.
It’s too expensive to research.
Athletes are a small market.
The product costs too much to make.
The product costs too much to sell.
Your valuation is too high.
Consumers aren’t going to want it.
Hardware is too hard.
You should measure steps.
Fitbit is going to kill you.
You can’t build a marketing engine.
You can’t raise enough money.
You need a real CEO.
Google is going to kill you.
You can’t be a subscription.
You can’t build a brand.
You can’t do consumer in Boston.
Your valuation is too high.
You shouldn’t make accessories.
You shouldn’t make apparel.
Lululemon is going to kill you.
You can’t predict Covid.
Stay in your niche.
You are going to run out of money.
You can’t build a health platform.
Amazon is going to kill you.
You can’t measure blood pressure.
You can’t get medical approvals.
The market is too small.
You don’t understand AI.
The market is too competitive.
It won’t work internationally.
The supply chain is too complicated.
You can’t build an AI.
You can’t raise enough money.
It’s too competitive.
Healthcare isn’t going to want it.
…
Just keep going ✌️
Today we’re announcing the most significant partnership in Brex’s history.
Brex is becoming the corporate card for tens of thousands of Fifth Third Bank’s commercial banking clients, unlocking $5.6B in commercial card volume and access to 8% of the US commercial banking customers.
98% of businesses in our country are still using legacy corporate cards. Mid-sized businesses in industries like construction, infrastructure, medical services, shipping and logistics are critical to the US economy, yet their finance teams still operate incredibly manually. By combining Fifth Third’s trust and distribution with Brex’s agentic workflows, we’ll help these businesses save thousands of hours per year of manual work, and better allocate their capital towards what matters.
What began as a card for startups has become a full-stack intelligence platform for finance, now serving 300+ public companies and tens of thousands of mid-sized businesses.
Grateful to Tim Spence for the partnership and vision of building this together.
This is a major moment for commercial businesses nationwide, and for Brex’s next era of growth. Onwards! 🚀
Introducing AI agents that do your finances.
Brex is now an AI-native finance platform powered by agents that learn, reason, and act on your behalf. It’s designed to amplify finance, not replace it.
Here’s what our next chapter looks like 👇
Congratulations @Navan!
If you're a @brexHQ customer and have an upcoming milestone, DM me and I will help get the BBB (Brex Brass Band) involved in the celebration!
If you're not a Brex customer - sign up using https://t.co/zKBYaBwgod > $10k of rewards & perks and ping me to get our Brass Band sent to a place of your choosing.
To celebrate 250 public companies on Brex, we got the latest one a marching band for their IPO.
Congrats to Navan!
Have a major milestone coming up? Comment and I'll do what I can to get the Brex Brass Band to you.
Congrats to our partner @Navan on their IPO!
A year ago we launched Brex Embedded with Navan, making them the first partner to integrate our global card infrastructure directly into their platform. We’re extremely proud to be partners with Navan, and of their journey leading to this huge milestone 🔔
Founders spend months courting the CFO in Enterprise deals.
Meanwhile, the Controller already picked the expense tool, the Travel manager chose the booking system, and the Procurement lead chose the P2P system. So many startup founders spend months wining and dinning C-suite executives, assuming that's where deals get made.
What actually happens in Enterprise looks much different:
-The controller picks the expense tool
-The travel manager picks the booking system
-The procurement lead owns sourcing decisions
The CFO signs off on all the above, but a good CFO empowers his team. There's no single CFO in an ivory tower making every buying decision.
This means your "enterprise sales strategy" is not selling to one person. It's to 4-6 different stakeholders with completely different priorities and pain points. Instead of fighting this, Brex embraced it.
We embedded Brex into the tools each buyer already chose:
Oracle for the Finance team
Navan for the Travel manager
Zip/Coupa for Procurement
Rather than force them to rip out their existing systems, we integrated with what they already used.
Result: 4x faster sales cycles, 5x larger customers, 70% more spend per customer.
TLDR: When you solve for the distributed buyer problem instead of ignoring it, Enterprise sales can start flowing.
We’re setting a new standard for global enterprises with @Oracle.
We’re partnering with Oracle Fusion Cloud ERP to be the only fintech issuer embedded directly into Oracle’s supplier payment workflows.
I've been in and around dozens of startups, and I can confidently say that the level of throughput and output from the @brexHQ organization is unmatched. The amount of IC's who get shit done is staggering.
If that sounds like you, we're hiring across the board!
After 18 months building @Flycore, we've reached "default alive" - revenue covers expenses and survival is the default. I'm handing the reins to my brother Doug (who eats, sleeps, breathes aviation) while proudly announcing what's next...
If you're building in industrial sectors - construction, manufacturing, aviation, logistics - I'd love to connect. These are the sectors where embedded finance can have the biggest impact, and where we're most focused initially.