What a privilege to join @neilbenet at the @H__Advisors Book Club for a fascinating discussion with @mattwridley on his latest book Birds, Sex & Beauty. Thank you very much.
A lot of fun @MeasureFest@brightonseo yesterday talking about Conspiracy Theories, #Experimentation programmes & FILTHy confirmation bias. It's not all bad, as there's a clear solution to improve success rates @creative_cx#FILTH = Forcing Insights & Learnings To Hypotheses
RSA Insurance Group Appoints Creative CX to Scale Experimentation and Personalisation Across the Organisation
https://t.co/PTGiKrOdMD
#Fintech#Banking#Paytech#FFNews
I'm looking forward to attending my first MeasureFest and BrightonSEO! Do drop me a message if you're down in Brighton today or tomorrow and fancy grabbing a coffee (or 🍺)!
#BrightonSEO#MeasureFest
A fantastic new client win for @creative_cx! I'm personally really excited to start working with @DecathlonUK having spent many hours in their Wandsworth store browsing kit for the next adventure!
We’re really looking forward to kicking off a fantastic new project with @DecathlonUK later this week.
From the meetings we’ve had so far, we know we’re going to really enjoy working with the team there and we're excited about what we can achieve together.
Conversion is one of the most common objectives in experimentation, but being able to de-risk website redesigns and new feature rollouts is key to protecting revenue and reputation 🔗
In 2 weeks, we’ll be joined by @ABTasty on a webinar - discussing how experimentation can help businesses avoid the rollout of harmful changes, whilst enabling and encouraging creative freedom.
https://t.co/1lcN2ONxAF
#Experimentation#RiskMitigation#Risk
Delighted to be supporting @EXelite22 - the UK's first and only conference dedicated to #CRO and #Experimentation and looking forward to hearing @cjgibbins speak at the event! #EXelite22@creative_cx
More info here: https://t.co/FbPRExbB6i
Pleased to have hosted another @Creative_CX roundtable for clients and prospects in luxury and fashion.
Together with @ynap we discussed how brands can best structure the experimentation function within businesses to improve CX and drive efficiency across product teams.
.@amazon became the UK’s top advertiser by spend in 2021, overtaking @ProcterGamble and @SkyUK, who came in second and third respectively.
https://t.co/u57o5KPoqG
A good article on Experimentation from the @HarvardBiz outlining the conditions under which experiments should be conducted to help businesses build a culture of experimentation.
https://t.co/yAOa48g58l
#Experimentation#Testing#Culture
There are 209 sleeps to Henley Royal Regatta 2022. #HRR22
Similar to bees surrounding and harassing invading wasps into submission, rowers will encircle and jostle their coaches until they just give in and smile.. 😉
📸@HenleyRegatta