Loved this talk by @gemmafontane on Unleashing GA4 and making the most of custom events and parameters, detailed and easy to follow instructions that can be implemented across more than just B2B industries.
@MeasureFest@brightonseo
#Measurefest was a vibe!✨💓
Thank you so much to all of those who took the time to come and listen to my talk about Test & Learns.
The slides are linked below, and the template is at the end. Have a look, try it out and happy testing! 📈🧪
https://t.co/kzHjSWDRnh
#BrightonSEO
What a great first day at @brightonseo so far!
Giulia Panozzo (@SequinsNsearch) looking fabulous as always and delivering another amazing talk at @MeasureFest.
Snd our final MeasureFest session will be:
Kyle Rushton McGregor - Top explorations in GA4 that will
help SEO
@DannySmAnalysis - How to get the most out of BigQuery as a
marketing analyst
Paulo Andraus @Stylight - BigQuery 101 for SEOs to use Google search
console data
Well played data dudes!
MeasureFest continues in one hour with:
@MissIG_Geek- Don’t be a git: data ethics in digital
marketing
@sakshamsharda - Effectively using first party data in
marketing
@brightonseo
Although Joe Johnston's session on running better workshops was aimed at CROs, there were some fantastic pointers that could be applied to all internal meeting and planning sessions too. "Badly planned workshops are a waste of time" - couldn't agree more! @MeasureFest
We're in Syndicate 1&2 for @MeasureFest from 10. First up are:
Kathryn Choi- The art of data storytelling
Helene Jelenc @wanderinghelene - Showing SEO value through meaningful reporting
Ellie Hughes - Bridging the discovery validation gap
#brightonSEO
Thanks to everyone who came along to my talk at @brightonseo!
You can find the slides here: https://t.co/8EedeyNadR
And the list of free named functions can be found here: https://t.co/nc1KvAcnoR
Brilliant talk from @AmmO_Singh making a compelling case that Sherlock Holmes was not just a consulting detective but also an analyst! Great way to start the afternoon at #MeasureFest