Cutting your marketing, communications, and creative teams…
While maintaining a dual-AD structure and taking on cross-country travel in the ACC…
And now outsourcing it for “revenue and authentic storytelling" model...
This is gross and soulless.
Jared C. Tilton (@tiltoncreative) captured both of these iconic photos, but the backstory of how he did it might be even cooler than the photos themselves.
Rather than having a photographer up in the catwalk during all Olympic events — at all the different venues — Jared and his team at Getty Images mounted robotic cameras in the ceiling.
Planning began more than a year ago, with installation taking place four weeks before this year's Olympics.
But these cameras didn't take photographs on their own.
Using proprietary software, Jared sent a live feed to his laptop, which he then used as a first-person POV to snap photos himself.
The software worked whether Jared was inside the venue or several miles away at the media center.
And here's the best part...
Jared operated the entire system with a PlayStation controller.
I know a lot of focus is on the athletes, coaches and ADs...but boy oh boy the rest of the college sports industry doesn't seem to be in a good place right now. I also hear stuff like this ALL THE TIME from my sources.
https://t.co/uFFcgGMPWY