Jackie Sunderland Bardsley

Ad Tech nerd, film and TV buff, passionate resident of the great Jersey City. My bad hot takes are sadly my own and not my company’s.

[Jackie Sunderland Bardsley @JackieAS01]

Sentiment still stands. #cannes

[Jackie Sunderland Bardsley @JackieAS01]

Time to embark on my annual crusade to move Cannes Lions to Secaucus, NJ.

I have rented a 2 person canoe and purchased a few bottles of $15 rose.

DM me for a meeting!

I will paddle to you and we can strategize about cookie deprecation for the 5th year in a row.

[Jackie Sunderland Bardsley @JackieAS01]

@PATHTrain Ughhhhhhhh

[Jackie Sunderland Bardsley @JackieAS01]

At the risk of jeopardizing my entire career (nbd lol): I don’t get the Publicis/LiveRamp thing. AI is going to render the signals and tactics LiveRamp uses for targeting and identity entirely useless and unnecessary.

[Jackie Sunderland Bardsley @JackieAS01]

@PATHTrain 2 nights in a row you are killing me

[Jackie Sunderland Bardsley @JackieAS01]

@JohnExley I have my TB12 jersey and my Yieldmo patriots socks on. If this doesn’t guarantee victory I do not know what will

[Jackie Sunderland Bardsley @JackieAS01]

@JohnExley Let’s go!!

[Jackie Sunderland Bardsley @JackieAS01]

@JohnExley I’m wearing my Patriots socks which I got from Yieldmo

[Jackie Sunderland Bardsley @JackieAS01]

@JohnExley Dude I am on the edge of my seat

[Jackie Sunderland Bardsley @JackieAS01]

@JohnExley Let’s goooooo I am screaming at every touchdown

[Jackie Sunderland Bardsley @JackieAS01]

This is what ad tech has done to me: I am in Vail skiing for New Years and I keep spelling the word ‘mountain’ MNTN.

[Jackie Sunderland Bardsley @JackieAS01]

@JohnExley Crush NY!

[Jackie Sunderland Bardsley @JackieAS01]

@JohnExley I’m dead

[Jackie Sunderland Bardsley @JackieAS01]

I’m gonna ask a dumb question and considering I have about 12 followers, I am wondering if anyone will care to answer: But is the CTV space still mostly reliant on IP based conversion tracking?

In local it would be so easy to look at more.

[Jackie Sunderland Bardsley @JackieAS01]

@JohnExley I’n locked in. I never wanna jinx but I am hoping the giants are child’s play

[Jackie Sunderland Bardsley @JackieAS01]

@AdtechGod I am biased but my bet’s on the ops folks. They actually know what they’re talking about. AI will free up their time to have more constructive and productive conversations with customers.

The losers will be the ‘relationship’ sellers. AI can’t teach them critical thinking.

[Jackie Sunderland Bardsley @JackieAS01]

I’ve been seen.

[AdTechGod @AdtechGod]

The holidays are upon us.

[Jackie Sunderland Bardsley @JackieAS01]

@JohnExley I believe!!

[Jackie Sunderland Bardsley @JackieAS01]

My hot take on what’s going on with ad tech and the open web right now is that this is what happens when you get so far up your own ass that you forget what your customers are trying to achieve.

[Jackie Sunderland Bardsley @JackieAS01]

@JohnExley They got this!

[Jackie Sunderland Bardsley @JackieAS01]

@amywilson Taking summer courses at community colleges and transferring the credits over saves me thousands and thousands of dollars