Jacob Divre

19 y/o. Entrepreneur, I build and grow apps.

👇Kalofitz: Workout & Meal tracker.🥗💪

[Jacob Divre @JacobDivre]

New app is live on app store and play store 🚀

I built a workout + nutrition tracker that actually shows your real progress.

No more guessing.
No more scattered apps.
Everything in one place.
Nutrition + Workouts.

Trying to grow this to 10,000 users.

If you’re into fitness, would mean a lot if you check it out 🙌

Note: This is a paid app with a subscription
https://t.co/C4HE6edWi3

[Jacob Divre @JacobDivre]

@alexsllater w launch

[Jacob Divre @JacobDivre]

@Siron93 you either sell something big to a few people or sell something small to many people. 🫡

[Jacob Divre @JacobDivre]

@gauravsbuilding I mean it’s cool, but the moment I can tell it’s AI promoting a product, it loses credibility for me.

I think the real key is making the AI feel natural enough that people don’t immediately notice it’s an AI character.

[Jacob Divre @JacobDivre]

Most of my posts rn don't do crazy numbers.
Some completely flop.
But every post teaches me something.

A different hook.
A different format.
A different angle.
Over time, you start seeing patterns.

I'm realizing the game is mostly consistency + iteration.

Post. Learn. Adjust. Repeat.
That's it.

Life is good.

[Jacob Divre @JacobDivre]

@martin_valchev_ both 100%

[Jacob Divre @JacobDivre]

@rexan_wong True, good stuff still requires time and effort. Even with Ai 🫡.

[Jacob Divre @JacobDivre]

@marclou @trust_mrr mine next soon... 🫡

[Jacob Divre @JacobDivre]

I've been running Apple Search Ads for a month… and got 1 trial. It canceled.

I thought ads would be the "easy."
You pick keywords, set a budget, and let it run.

My Reality? Not even close.

This month:
- 1 trial
- 0 paying users

Now I'm wondering:
Am I doing something wrong… or is my niche just brutal?

I'm in fitness, workouts + nutrition tracking.
Which basically means I’m competing with giants and many people on my niche.

So now I'm questioning everything:

Are my keywords off?
Is my app not converting?
Or am I just too early to expect results?

I will keep running them to see what happens.

[Jacob Divre @JacobDivre]

Marketing a mobile app is way harder than I expected.
Not because it's technically difficult, it's actually pretty simple on paper.
You create content, edit it, post it. Repeat.

But mentally? That's where it hits me. It's just too repetitive.

I've been posting consistently for two weeks and got just 1 user.

It makes you question everything:

Is the product bad?
Am I just wasting time?
But the truth is that the early growth is slow.

RN the strat for me is figuring out what works, testing different content and ads. just trying all and making it good.

I’m not quitting.

If anything, this is the part that matters most showing up when nothing seems to be working.

Because sooner or later, something will go viral and work.

Just a reminder to KEEP GOING.

[Jacob Divre @JacobDivre]

@StevenCravotta i don't even have that yet 😭
but soon...

[Jacob Divre @JacobDivre]

@marclou looks 🔥

[Jacob Divre @JacobDivre]

@ThePeterMick yes, marketing is hard...😭

[Jacob Divre @JacobDivre]

@DanKulkov it is 💀
i feel it takes to much time

[Jacob Divre @JacobDivre]

@jackfriks good things still require effort...

[Jacob Divre @JacobDivre]

No one downloads your app because of your features.

Users care about outcomes and the experience of using the tool, not the tool itself.

10 features doesn't mean more value.
It usually means more friction.

Early on, simplicity wins.
Get real feedback.
See what people actually use.

Then build more of that.

Not what you think is useful.
What users prove is useful.

Sell the result, not the feature list.

[Jacob Divre @JacobDivre]

Most apps don't fail because they're bad.
They fail because they never ship.

They stay as side projects.
Started, tweaked… then abandoned.

Or worse:
You keep building.
Adding feature after feature.

Waiting until it's "ready."

But no one is using it.
So you're optimizing for something that doesn't matter.

The longer you delay sharing,
the longer you delay feedback.

And without feedback, nothing improves.

Perfection isn't the goal.
Validation is.

Ship it.
Learn.
Fix what actually matters.

Shipping fast > being perfect

[Jacob Divre @JacobDivre]

Your first app is supposed to fail.

You won't get everything right.
Product, marketing, UX, pricing… something will be off.
That's normal.

Most people see failure as the outcome.
But it's really just training.

The real value of your first app isn't the result.
It's learning what actually matters:

Distribution
Retention
Monetization
Product

That's the stuff that decides if something works.
So don't treat your first app like your big shot.
It's practice.

Your first app isn't your business.
It's your training ground for the one that will work.