The two most effective web3 marketing strategies:
> Founder-led marketing
> Relationship-built marketing
Two really solid examples of this are:
@finalbosuX & @goodvibesclub
What did each team do correctly?
a) Strong social presence
GVC and Final Bosu were extremely active on the timeline by having each core team member post content, join spaces and streams. This helps establish authority and brand presence in the space.
b) Organic user-generated content (UGC)
Both project's communities were involved in the promotion of the brand. How? The teams made sure to provide tools and assets that made it easy to share about the project. Brand kits, creative campaigns, etc.
c) "The Vouch System"
GVC has notable names like TMA consistently talking about them on the timeline. Final Bosu had many creative-based accounts highlighting their art. You want people with strong influences to talk about your project. This increases the perceived value of your brand.
d) Building alongside the community.
Both founders displayed a high-level of interacting with their community. Whether it were one-on-one meetings, seeking feedback or simply reposting a holder's post, these all helped shaped the community 'feel' to their brands. Strong, but very underrated.
What would you add to this list? 🤔
SOMETHING HAPPENED OUTSIDE OUR HOME!
@FugzOfficial took me over and created a different personality for me!
Watch the video to see more!
0:03 !BOING
0:45 Disclaimer
0:50 Real Video