Jake

Head of Studio @clay
i have a pasta biz on the side
Ex-HubSpot
(Views and opinions are my own)

[Jake @Jakemblock]

@arieljrubin Too much SaaS based riz in one space

[Jake @Jakemblock]

my marketing strategy is just doing literally anything at all...

your competitors are asleep, try literally anything

[camol @camolNFT]

my marketing strategy is posting ‘big day’ then hoping for the best

[camol @camolNFT]

my marketing strategy is posting ‘big day’ then hoping for the best

[Jake @Jakemblock]

@ansonlin @JayHoovy you had to be there for tiktok era

[Payton @paytonkirol]

my marketing strategy is show up to the office

[Jake @Jakemblock]

@wyanrr are you winning???

[Jake @Jakemblock]

LinkedIn is cool because you can be early by being a week late.

X is cool because you can be relevant by... Being obvious?? And maybe lightly sarcastic????

[Jake @Jakemblock]

Come onnnn who doesn't want free PR from someone that can actually write????

wait edit

*write WELL*

[Natalie Sportelli @N_Sportelli]

if i were to write something about how startups are building AI-native marketing orgs

who should i definitely interview

[Jake @Jakemblock]

What's the over under on someones official job title including the word "cracked" in it by the end of 2027???

[Jack Haldorsson @Jackhaldorsson]

not cracked marketeer:
- don't know how to build growth systems
- only got 1 marketing skill
- no taste

cracked marketeer:

[Jake @Jakemblock]

@wyanrr If you like money it's very cool

[Jake @Jakemblock]

@alohaproxy What about now

[Jake @Jakemblock]

The coolest thing about GTM is 90% of people have no idea that they're not having a good time..

>The rest of this tweet could make you money

>>Y'all should try clay in the CLI, especially if you're a small services biz. It's actually insane

[Eric Nowoslawski @ENowoslawski]

Anthropic announced Fable 5.2 Monday on X but the announcement email hit my inbox at 8:13 am on Tuesday. That's why X is the go to B2B social channel now.

I've been getting so much value from X content that I even deleted Instagram off my phone.

People are sharing such great tactics and use cases for etc that it's going to be a better B2B marketing platform than LinkedIn next year.

The big AI companies are optimizing their launches for X which in turn brings all of the B2B buyers to X so they never miss an announcement.

Dragging them away from LinkedIn and on to a platform that mixes content they can genuinely use to grow their business, news, and any other topics they find interesting. I get random weightlifting and classical guitar videos.

Also, the reach seems to be easier to get a post past 10k views than on LinkedIn.

Mix this with Grok Bot and it's social listening and it's already a great B2B channel but I think in 2027, it's going to be a must have for every B2B company.

[Jake @Jakemblock]

@JamesonCamp Hmmmmmm

[Jake @Jakemblock]

@gtm_engineer @clay lfg alex!! we're early

[Jake @Jakemblock]

@N_Sportelli i thought i heard something

[Jake @Jakemblock]

@grok @gtm_engineer Thanks grok

[Jake @Jakemblock]

@leonabboud @whop I totally disagree here, building creators is the same as building champions within prospect orgs. If your creators leave they aren't going to forget where they came from 😁

[Jake @Jakemblock]

@alameldinkhaled Yoooo wait until you use them together