Jal

In my Aisha Banerjee (Wake up Sid) era

[Dark Pill @darkandcrude]

Came across a reel of Javed Akhtar.

He points out that heroes in today’s movies actually are never shown doing a job.

In past, even in movies showing Bacchan as angry young man, he was always shown doing some job

That’s coz movies today don’t cater to middle class at all

[Bhaumik Gowande @bhaumikgowande]

Ever heard people from Tokyo justify that the city receives the most and highest magnitude earthquakes, so it's 'natural' for buildings & infrastructure to fall? No right?? Then why tf do Mumbaikars keep justifying "no other city receives rainfall like Mumbai" for urban flooding?

[Jyoti @virgojyoti02]

Mumbai rain is not romantic.

It is romantic for exactly one kind of person.

The kind who has a roof that doesn't leak.
A job that lets them work from home.
A kitchen with enough to make chai.
A phone with enough data to post about it.

For everyone else —
Mumbai rain is three days of damage control.
The ragpicker whose entire day's collection got soaked.
The construction worker sleeping in a half-built building with no walls.
The school kid who hasn't attended class in three days
because the road between her home and school
is currently a river.

We talk about privilege like it's an abstract concept.

Mumbai rain makes it visible

[Tanushree Pandey @TanushreePande]

It takes every bit of you... years of your life... to tell an important story against all odds in this country. And then to watch it being taken down in your own country is devastating and dangerous.
I actually went back and checked whether the film we released on ZEE5 last month, Hathras, was still there. Kahin use bhi na hata diya ho.
Kaise batayein ab is desh mein sachchi, zaroori kahaaniyan? All this while, the likes of Dhurandhar, Chauhan and Kerala Files get government support and tax-free viewing. 💔

[k @alfkkifine]

Great. Study endometriosis now

[Shaz @shazcodes]

My neighbour is a cab driver in Mumbai. drives 14 hours a day. 6 days a week.

Last week heavy rain. he slipped on a wet platform. fractured his wrist.

Hospital bill came to 22000 rupees.

He has insurance through the aggregator app. he filed a claim. they rejected it. reason? he was not on a live trip when the accident happened. he was walking to his car after a drop off.

So the insurance only covers him when a passenger is inside the car. not when he is walking. not when he is eating. not when he is breathing.

He asked them to reconsider. they sent a generic email with a link to policy terms.

He is back on the road today with one hand. Because rent is due.

Meanwhile the aggregator CEO gave a press interview about how they are creating employment for millions.

Employment. not dignity. not safety. not life.

We celebrate gig economy like its progress.

Tell that to a man who is insured only when he is making money for someone else.

[jezz @JezziiB]

My husband’s friend works in a Walmart distribution center. She says it can get very hot in there. But they finally have some decent AC. Why? Because the robots that are there now require cool air to function. Fuck the humans but cater to the machines. What a disgrace.

[Shafeeq @Y2SHAF]

We were just happy with Google. Now everything has to be AI. Feels like we’re sacrificing far too much for something we didn’t really need

[aamir @__xxmir__]

Bro can they stop making mumbai love stories about sobo people. We need to see a borivali and chembur love story not churchgate and juhu love story.

[Janhavi Jain | Building SKIPD @janwhyy]

The other day I read that in Beed district, Maharashtra, female sugarcane workers are getting their uteruses removed so they don't miss work during periods, pregnancies, or miscarriages

this is not a historical fact. this is happening.

the "jodi" work system pairs a couple, the woman does the cutting, the man does the loading. if one person misses a day, neither gets paid. contractors prefer women without uteruses because there's no downtime.

so women in their 20s and 30s are lying on operating tables and removing functional organs because the agricultural supply chain has decided menstruation is an inefficiency.

india produces ₹90,000 crore worth of food and loses it to post-harvest waste every year. we have one cold storage per 8,000 farmers. we cannot figure out how to keep a tomato cold but we solved for uterine inconvenience.

I don't know what to do with this country sometimes. I really don't.

[Jal @Jalas95]

@CinemaRareIN Yessss!! I heard it in the monsoon once and now it's a recurring monsoon song - lights up june july every year!

[Nalini Unagar @NalinisKitchen]

An emotional discussion between parents and their daughter about the increasing number of marital disputes.

Daughter: If I get married, and later there are problems in my life and things aren’t going well. Can I come back?

Dad: The doors of this house will always, always be open for you. We are your parents, and this is your home. Try to face the problems. But when it feels like they can’t be solved anymore, come back.

Daughter: But then people will say things like, “Their daughter came back,” and all kinds of things.

Mom: Why should we care about what people say? You are my daughter, not theirs.

Daughter: And if I call you and ask you to come there and take me home?

Dad: Then we’ll come. Who else would come? We’ll come the moment you call. You’re a piece of our heart.

Daughter: And if I marry my boyfriend by my own choice, and later he troubles me, you won’t say, “It was your decision,” right?

Mom: Even in an arranged marriage, problems can happen. This home will always be open for you.

Dad: You’re not the first girl on this earth to have a love marriage. And you won’t be the first whose marriage has disputes. That’s life. If it doesn’t work out, it’s okay, back to the pavilion.

[Jal @Jalas95]

If this is true and works out, it'd be wonderful!

[Mumbai Rains @rushikesh_agre_]

BMC aims to plant around 15,000 trees along Coastal Road before Monsoon 2026 🌴🌊

[Damn. @Theonenameddamn]

Men see their sacrificial mothers as "standards" & women see their sacrificial mothers as "trauma". And that's where the difference lies.

[Ray Stings @Purba_Ray]

Our cities turn into dust bowls every summer, refuse to cool down till midnight because green cover has given way to a concrete jungle, yet our administration comes up with innovative ways to cut even more trees and call it development

[:) @gnanodayam]

This is a conversation India needs to have as well. We currently view these massive mega projects purely as investments, often ignoring the toll on local resources

[Devi @DefiantDevii]

If @narendramodi is urging Indians to work from home to conserve fuel then his government should pass an order directing companies to allow work from home for a year. What does he mean by urging people to work from home? Does he think this decision is at the people’s discretion?

[Capt.Naresh Singh @nareshbareth]

Never in Indian history was the scientific temper in the country this low and superstitious beliefs so high.

[Karthik 🇮🇳 @beastoftraal]

Outstanding piece of brand storytelling by Ogilvy India, for Bournvita, that successfully hijacks a modern cultural buzzword like "influencer" and delivers it at the feet of a mother, with ample emotional arc and cultural resonance! Wonderful timing too, for Mother's Day (May 10th).

The writing is incredibly sharp! Influencers crave millions of followers, while the OG influencer care for just one follower! The OG influencer doesn't recommend for sponsorships - no paid posts, like me :) The OG influencer also talks less, unlike the reel ones. Framing mothers as the real source of influence is a lovely touch, and reminded me of my time at Flipkart when we framed fathers as kids' first search engine, for Father's Day 2012 (https://t.co/jW2cX0BhS8).

But, this excellent writing is built on a very weak product truth! The ad visually codes for high performance (boxing, swimming, cricket training at 6am) but nutritionally delivers the opposite of what high performance demands!! The world has decisively shifted toward protein as the preferred nutrition narrative for athletic performance and recovery, even for children.

The "sugar = energy" defense is increasingly untenable. It was entirely defensible in the 1970s and 80s in which Bournvita was built: quick-release glucose, calories for active kids, for the post-school energy slump. But in 2025, with childhood obesity, Type 2 diabetes in adolescents, and sugar literacy all being mainstream conversations, especially among the exact urban, aspirational, sport-focused parents this ad is targeting, that argument is essentially a liability.

By specifically choosing physically demanding sports as its backdrop, the brand inadvertently invites the nutritional scrutiny it probably wanted to avoid. Had the "OG Influencer" montage stayed in the realm of academics, arts, or general life preparation, the sugar question would have been less pointed. But once you put a child in a boxing ring or a swimming pool and frame this as performance nutrition territory, you're now competing (unfavorably) with whey protein, electrolyte drinks, and whole food narratives.

Bournvita does have protein-forward and no-added-sugar variants. The fact that those don't appear in this ad suggests one of two things - either the marketing team didn't have the confidence that those variants carry the same brand equity and recall, or the ad was built around the core SKU for volume reasons. Either way, it's a missed opportunity. Imagine the same "OG Influencer" narrative anchored to the protein variant... the creative idea would have been strengthened, not weakened, and the brand would have been future-proofed simultaneously.

The ad, despite the hugely imaginative writing, essentially borrows the moral authority of maternal sacrifice and athletic grit to sell a product that nutritional science would largely disqualify from that context, especially as more parents read labels and more pediatricians openly advise against malt-based drinks.

#advertising #marketing #health

[Kadott @Kadotttt]

I once read somewhere that after an especially exhausting life,some souls choose to reincarnate as a tree spending a century just resting. I haven't looked at trees the same since then